Don Bartholomew Joins Ketchum as SVP, Digital and Social Media Research

DALLAS, Nov. 22, 2011 /PRNewswire/ -- Ketchum, one of the world's leading public relations agencies, hired Don Bartholomew to serve as senior vice president of digital and social media research for the Ketchum Global Research Network effective Nov. 21. Bartholomew brings his more than 15 years of experience to Ketchum's established research team to lead the agency's digital and social media research, measurement and analytics. In his new role, he will manage the Ketchum Global Research Network's operations in Ketchum South and Ketchum Midwest, and he also will work closely with Ketchum's specialty groups and complementary businesses, including Ketchum Digital, word-of-mouth-marketing agency Zocalo Group, and Access Communications, Ketchum's consumer and high-tech PR agency.

Bartholomew joins from Fleishman-Hillard's Washington, D.C., office, where he was responsible for integrated digital research initiatives including social media monitoring, measurement and return-on-investment analysis. He has extensive experience in social media analytics, quantitative and qualitative primary and secondary research, and management responsibilities across the PR industry.

"We are thrilled to welcome Don and the expertise he brings to the rapidly changing social and digital research field," said David Rockland, partner and managing director, Ketchum Global Research Network. "Don further bolsters our research, measurement and analytics offering, which is a core differentiator of Ketchum in the communications industry."  

Bartholomew said, "From the pioneering work of Walter Lindenmann, creator of Ketchum's original research and measurement department, to the industry leadership of David Rockland, Ketchum has a long and rich history of using research to inform public relations and to measure its impact on stakeholders. I look forward to working with David and his team to uphold Ketchum's leadership position in digital and social media research, analytics and measurement."

Bartholomew has a wide range of client experience that includes technology, B-to-B, consumer and healthcare brand communications, and he has worked with such clients as Dell, Texas Instruments, Whole Foods Market, Bayer and BMW.  He is a member of the Institute for Public Relations' Commission on PR Measurement & Evaluation and the Council of Public Relations Firms' Social Media Task Force. He is also creator of one of the best-known blogs in PR measurement, MetricsMan.

About Ketchum

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2010 Large PR Firm of the Year (Holmes Report and PR News) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, breakthrough creative and measurable results that build brands and reputations. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.

SOURCE Ketchum

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED