Domenic Vivolo Appointed Executive Vice-President, Content Sales, and Distribution Marketing

- Vivolo will oversee the distribution of Bell Media's stable of premier content across all platforms -

To tweet this release: http://bit.ly/1ahkoCS

TORONTO, Jan. 13, 2014 /CNW/ - Kevin Crull, President, Bell Media, announced today the appointment of Domenic Vivolo as Executive Vice-President, Content Sales, and Distribution Marketing. Effective immediately and reporting to Crull, Vivolo will lead Bell Media's content distribution team as it continues to leverage its leading brands to content distributors across the country.

"I'm thrilled to welcome Domenic to Bell Media's Senior Leadership team," said Crull. "His extensive industry experience and keen strategic vision make him a valuable addition. I look forward to working with him in this new role and building upon our relationships with our distribution partners."

"Bell Media boasts the best content in the country and I am eager to help deliver these premier brands to even more viewers," said Vivolo. "The distribution side of this business is constantly evolving, and I am excited to take on this new challenge with Canada's #1 media company."

With more than 20 years of leadership experience, Vivolo has been recognized for his outstanding strategic and creative vision, solid negotiation skills, and remarkable track record, earning him numerous awards of excellence in creative and business achievements.

Vivolo was previously Senior Vice-President and General Manager, Pay TV, where he oversaw the Marketing, Sales, Creative Services, Market Research, Interactive Media, Integrated Marketing Solutions, and Customer Relations departments for The Movie Network, HBO Canada, and Viewers Choice Canada. He joined Bell Media in 2013 as part of the Astral transaction. At Astral, Vivolo was instrumental in the successful re-positioning and re-branding of several networks within Astral Media. He spearheaded the development of TMN GO and was also the principal member of the launch team behind The Movie Network's multiplex channel HBO Canada. Before joining Astral in 2000, Vivolo held key senior positions at SkyDome, Hershey Canada, and Canada Packers Inc.

Vivolo holds an MBA from McMaster University and is a graduate of CTAM's (Cable & Telecommunications Association for Marketing) Executive Management Program held at Harvard Business School. He has served as a President of CTAM Canada and a Board Member for Promax and BDA, holding the Chair on the International Committee.

About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 34 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; four pay TV services, including The Movie Network and Super Écran; and is managing shareholder of premium pay-per-view service Viewers Choice Canada. Bell Media is also Canada's largest radio broadcaster, with 107 licensed radio stations in 55 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario and British Columbia. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including CTV GO, TMN GO, and Bravo GO, and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

SOURCE: Bell Media