Do Your Marketing Agency's Children Have Shoes?

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May 31, 2017, 12:48 ET

CINCINNATI, May 31, 2017 /PRNewswire/ -- RSW/US, the nation's leading outsourced lead generation & business development firm for marketing agencies, just completed its 5^th annual New Business Tools & Technology Report in partnership with Mirren.

While there appears to be no slowing down in terms of the number of agency new business technology tools being developed every day, there does appear to be a limit to how much marketing agencies can do to stay on top of what's new – which impacts how much they can truly benefit from these offerings.

In this year's survey, agencies state they do not have the resources to utilize agency new business tools in a consistent and productive manner – which in the end, makes them feel like many of the offerings simply aren't that effective.

This feeling of inadequacy has resulted in meaningful declines in the usage of tools over the past couple of years, to the point that it's become a "new" version of the cobbler's children tale.

	% Agencies Using
Tools	2017	2015

Social Media	87%	93%
CRM Software	65%	70%
Marketing Automation	32%	40%
Audience Research	44%	49%
List Building Software	59%	45%
Email Marketing Services	56%	73%
Content Development Tools	87%	83%*
Web Conferencing Software	77%	84%*

* 2016 ratings

Feeling like a cobbler whose children have no shoes is not new to marketing agencies. Back in 2005, when we started our outsourced lead generation business, agencies struggled to do much of anything to market their own firm.

In this year's survey, comments like: "We don't have capable in-house staff to use and manage these tools" and "not easy to use" were present throughout the open ended responses.

In other past surveys run by RSW/US, agencies have cited the importance of referrals and networking as a key resource for agency new business – but also recognize that relying on those resources is not a sound way of building a sustainable agency new business program.

If agencies are going to continue to grow, they'll need to find the time and resources to manage their own process or look outside for competent help.

About RSW/US
RSW/US is the nation's leading outsourced business development group that helps marketing agencies find meaningful new business opportunities and get them closer to close. To learn more visit www.rswus.com or call Mark Sneider at 513-559-3101.

Contact: Mark Sneider
Phone: 513-559-3101
Email: [email protected]

SOURCE RSW/US