Do You Want to Build a Better Brand and a Better Business? Dance!

SEATTLE, Dec. 22, 2011 /PRNewswire/ --Patricia Vaccarino, Founder of Seattle-based PR firm Xanthus Communications LLC and PR for People®, has announced the publication of her sixth book.  STEPS is more than an ordinary business book.  It encompasses the concept of business + dance = brand philosophy, and yet the term branding is rarely mentioned.

"The term branding has been overused and misused," Vaccarino says. "If you want to build a strong brand, a great business, then you need to do the hard work the same way a dancer learns technique, movement and artistry."

According to Vaccarino, "When I first started dancing, I did not know that dance would help me to solve the most complicated business problems and develop a vision for the future. I did not know that I would learn how the fundamental principles of ballet could be applied to business in a way that helped me to explore excellence."

No matter how old you are or what kind of shape you are in, the time to dance is now!  Vaccarino wants to inspire people to dance.  She thinks that rigorous dance training makes people stronger in all areas of their lives, and especially in business. 

Randy Kuckuck, publisher of STEPS and founder of PublishNext!, said the ebook version is being offered at 99 cents as a gift to inspire people to take up dance.  The 99 cent price is good on Amazon.com from sunup on Christmas Eve to sundown on New Year's Day. PublishNext! publishes high quality books that have the gravitas to transform lives.

Net proceeds from the sales of the print version of STEPS will go to Seattle Dance Project. Founded in 2007 by Julie Tobiason and Timothy Lynch, Seattle Dance Project is a world-class dance company.

About Xanthus Communications LLC and PR for People®
Founded by Patricia Vaccarino in 2003, Xanthus Communications is a Seattle-based PR firm.  Xanthus offers the full range of public relations services integrated with technologically sophisticated channels of communication. For more information, briefly scan http://www.xanthuscom.com. In 2007, Xanthus launched another website to house its individual clients who are all professionals. Please see http://www.prforpeople.com.

SOURCE Xanthus Communications LLC

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