Do You Know Your Vagina? Summer's Eve® Challenges Women Nationwide to "ID the V™"

Online quiz aims to engage women in learning about nurturing and cherishing their bodies

News provided by

Jul 18, 2011, 09:35 ET

LYNCHBURG, Va., July 18, 2011 /PRNewswire/ -- According to a recent quantitative study conducted by Summer's Eve®, nearly 70 percent of women are unable to identify five major parts of their female genitalia, and nearly 60 percent struggle with unresolved feelings about the word "vagina." The dilemma? If the majority of women don't know their own anatomy or feel comfortable talking about it, how can they properly care for it? To address this issue head-on, Summer's Eve, the leading manufacturer of feminine hygiene products, today launched "ID the V™" – a quiz (www.IDtheV.com) that will strive to engage, educate and empower women to better understand and nurture their bodies.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/do-you-know-your-vagina-summers-eve-challenges-women-nationwide-to-id-the-v-125663198.html

Guided by an anatomically correct diagram, the ID the V online quiz will aim to test and teach women to identify five major parts of their genitalia. By taking the quiz, women around the country will have an opportunity to see how much they know or don't know about their vagina, using the correct words and images.

"The lack of knowledge and self-assurance women have about their own anatomy is surprising, yet understandable given how historically society has discouraged open dialogue about the female body," said Angela Bryant, director U.S. marketing, feminine care for Summer's Eve. "Our hope is that ID the V helps normalize traditionally taboo feminine health topics, and ignites meaningful dialogue with women so they are educated, and in turn feel confident and comfortable talking about their bodies and feminine health."

Helping give life to Summer's Eve's movement of education and empowerment are the brand's two new partners, women's health and empowerment expert Dr. Carla Stokes, and girls advocacy organization, i am that girl, led by women's movement advocate and Survivor finalist Alexis Jones.

Summer's Eve is requesting women share ID the V on their Facebook or Twitter pages to challenge their friends and family to take the quiz, too. The more women who ID the V, the bigger the impact: not only will more women get to know and love their bodies; for every ID the V quiz accurately completed, Summer's Eve will donate $1 to i am that girl, up to $25,000.

ID the V will also be available on the Summer's Eve website, www.summerseve.com, where quiz-takers can also find Summer's Eve's complete product line for every-day feminine care and a wealth of entertaining ways to learn about and celebrate the wonder of owning a vagina.

About Summer's Eve

Summer's Eve® is made by Fleet Laboratories, Inc., a global manufacturer of pharmaceutical, OTC and cosmetic products. Now the number-one brand in feminine hygiene, Summer's Eve has evolved to offer a complete line of external cleansing and freshening products, such as Summer's Eve Cleansing Wash and Cleansing Cloths, to fit within a woman's lifestyle.