Divine Skin to Distribute DS Laboratories Hair-Growth Brand Via 3,000 Premier Salons in North America

MIAMI BEACH, Fla., June 10 /PRNewswire-FirstCall/ -- Cosmeceutical developer Divine Skin Inc. (OTC Bulletin Board: DSKX).  In its largest retail partnership to date, cosmeceutical developer Divine Skin Inc. (DSKX.OB) has announced a new agreement for its DS Laboratories brand to supply hair-growth products through Premier Salons, one of North America's largest chains, with about 3,000 locations, many set in prestigious department stores like Macy's. Divine Skin estimates the deal to be worth $300 per month per door or $10.8 million per year once the entire chain is supplied, which should take six months.

Earlier this week, Divine Skin announced a similar agreement with Fantastic Sams, a chain of roughly 1,300 salons, anticipated to be worth $4.6 million per year when fully implemented. At its current rate of growth, Divine Skin expects to add 10,000 salon outlets during this year.

To optimize revenue from the new salons, the company is establishing sales and education teams in California, Florida, New Jersey, and New York. Worldwide, Divine Skin distributes throughout the Americas (Canada, Mexico), Europe (United Kingdom, France, Germany, Russia, Turkey), and Japan.

The company's annual revenue was up 27 percent in 2009. Divine Skin Shares started trading in mid May 2010.

DS Laboratories' hair-growth products include Revita, a hair-growth-stimulating shampoo with antioxidant and anti-dihydrotestosterone properties plus hydrating molecules and structural amino acids, and Spectral.RS, a comprehensive minoxidil-free treatment with ingredients to counter stress, perifollicular fibrosis, hormonal disturbances, and vitamin and mineral deficiencies.

The most advanced treatments for male pattern baldness, Spectral.DNC and Spectral.DNC-L, compete head-to-head against sales-leader Rogaine, whose only active ingredient is minoxidil. By incorporating Aminexil, procyanidins B-2 and C-1, and other clinically demonstrated hair-growth agents in addition to 5% minoxidil, Spectral.DNC and Spectral.DNC-L perform effectively at the hairline, not just on the vertex of the scalp.

Another unique selling proposition of the high-performance Spectral line is the proprietary Nanosome, a tiny phospholipid microsphere that encapsulates active ingredients, penetrates the skin deeper, and releases the compounds slower for greater effectiveness. Competitive products use standard carriers that remain at the surface of the skin and dissipate quickly.

In addition to hair growth, DS Laboratories has developed Dandrene antidandruff shampoo, Nia radiant-color shampoo, Nia non-greasy conditioner, Trioxil anti-acne treatments, Hydroviton.CR exfoliating facial cleanser, Keramene body-hair suppressant, Viterol.A anti-aging solutions, Oligo.DX anti-cellulite gel, Vexum.SL double-chin reducer, and Nirena pH-balanced feminine cleanser.

About Premier Salons International

Headquartered in Markham, Ontario, fast-growing, privately held Premier Salons International has completed major acquisitions over the last several months to become one of the largest organization operating appointment-based spas and salons throughout the United States and Canada, now with roughly 3,000 prime locations.

The salons hire top talent, invest in extensive marketing programs, and sponsor professional training in technical skills and customer service. Stylists provide color and fashion consultation and interpret the latest hair and beauty trends.

Premium hair services include updos, perms, and relaxers. Nail technicians offer manicures and pedicures, and waxing services are matched to specific skin sensitivities. Aestheticians provide facials, and massage therapists offer complete spa treatments.

The chain will add DS Laboratories products to its other leading hair-care brands, which include Paul Mitchell and Redken.

About Divine Skin

Divine Skin Inc. develops, markets, and distributes personal-care products through cosmetics wholesalers, online retailers, specialty outlets, spas, salons, and medical offices in more than 20 countries. Its cosmeceutical brands include DS Laboratories, Sigma Skin, and Polaris Research.

DS Laboratories, the flagship brand, offers high-performance topical solutions for men and women to restore growth and radiance to hair; suppress dandruff and unwanted hair; control acne; maintain feminine hygiene; and reduce the appearance of cellulite, wrinkles, and double chins (www.dslaboratories.com).

The Sigma Skin brand targets men and sells through upscale retailers like Bergdorf Goodman in the United States, Saks Fifth Avenue in Mexico, and Harvey Nichols in the United Kingdom. Products are designed to reverse hair loss and other signs of aging (www.sigmaskin.com).

Polaris Research makes high-potency minoxidil-based hair-growth formulas (www.polarisresearch.co.uk).

Divine Skin's management believes the company has established itself as a leader in topical therapies, especially hair-growth, through aggressive pursuit of innovation and technology. Products employ comprehensive formulas with multiple methods of action against common skin conditions. Many utilize proprietary encapsulation techniques for improved bioavailability.

SOURCE Divine Skin Inc.

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