Diversity, Engagement, Hip Hop Are Keys To Connecting With Gen Z, REVOLT Study Says

"This research strengthens REVOLT and our partners' ability to do more in our marketing than simply make an impression," said Mike Roche, REVOLT EVP Sales & Partnerships. "We've unlocked critical insights to drive attention and engagement surrounding the content we produce with brands," Roche added.

The study goes on to explore the future of Multicultural Marketing through the lens of consumer segmentation within Hip Hop fandom. The insights further REVOLT's audience development strategy, and support marketing partners in their efforts to connect with Gen Z.

"A third of Gen Z tells us "Hip Hop" is the genre they relate to the most – a sensibility that holds true across race and ethnicity," said Jake Katz, REVOLT VP of Insights and Strategy.

Gen Z & The Engagement Economy dives into key areas including:

Diversity Is The New Normal: The study found that half of Gen Z – in urban, suburban, and rural settings – describes having a social circle that is diverse. Multiculturalism is the world they've come of age in, and forms their pop culture sensibility.

Engagement Behavior, The New CTA: While Gen Z is everywhere in digital, the survey ranked dominant communication behavior across the social landscape, enabling marketers to design more engaging campaigns by knowing exactly what behavior underpins the engagement of every platform – from commenting to chatting, uploading to viewing, liking to sharing.

Creator Culture In Gender: The study asked Gen Z about their preferences from a creator standpoint, and the results showed that between guys and girls there are significant differences in how content is being created and shared across YouTube, Instagram, and Snapchat.

For more information on the Gen Z & Engagement Economy study visit: https://revolt.tv/stories/2017/05/11/gen-engagement-economy-06006f1f32

REVOLT's Cultural insights work comes from an internal agency, called New Rules. New Rules provides a full custom research menu of services, and makes its research accessible via a monthly trend report called Field Notes and a Stat of the Week newsletter. 

About REVOLT MEDIA & TV

REVOLT is focused on expertly curating the best of the best in music and engaging youth in social conversation – on-air, on-line, on-demand.  The multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming. Attracting over 50 million young adults through television, digital properties, social and mobile, REVOLT is accessible 24/7 – anytime, anywhere, any screen. Launched in broadcast in October 2013, REVOLT is available on DIRECTV, AT&T U-verse TV, Charter Spectrum, Comcast Xfinity, Verizon FiOS, CenturyLink Prism TV, Suddenlink, Frontier Communications, Comporium and Cincinnati Bell, as well as OTT platforms DIRECTV Now, FuboTV and FilmOn. REVOLT is also available internationally in Africa on Kwese TV, in the Bahamas on Cable Bahamas, the Cayman Islands on Westel, in Jamaica, Barbados, Nevis, Anguilla and Trinidad on Digicel, and in Trinidad on Massy Communications. Check local listings at https://revolt.tv/listings.

Contact: Chloe L. Williams, 1-646-759-7998

SOURCE REVOLT