Distributed Marketing Management Trends

HOUSTON, May 7, 2013 /PRNewswire/ -- Forrester Research, Inc. predicts that business spending on automating, analyzing and optimizing marketing and sales functions will increase and International Data Corporation, or IDC, predicts that the marketing automation market will grow from $3.2 billion in 2010 to $4.8 billion in 2015.  The Internet has led to profound changes in the way enterprises need to communicate, share information, educate customers, and market to prospects through the buyer cycle.  This transformation is causing a shift in marketers' spending from traditional media channels, such as broadcast and print, to emerging interactive channels, such as web, email, mobile and social media, which has created a new market for DMM, or Distributed Marketing Management, solutions that can leverage existing technology and enable more effective marketing and sales programs.

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With the right DMM solution, companies can empower their entire sales organization with best in class marketing strategies and programs that each individual rep can customize and localize for optimal success.  Distributed Marketing Management technology is enabling companies to be responsive to local needs while maintaining their brand and most importantly staying compliant.  Constant changes in regulations can make it difficult and costly for companies to provide sales executed content.  Fines imposed due to inaccurate information can cost up to 5% of total revenue, making compliance an important factor in financial services marketing.  A solid DMM solution provides ultimate flexibility for staying compliant while providing the tools and technology for localized and timely sales driven marketing.

The increased adoption of SaaS solutions to automate business processes has further enhanced and paved a cost effective road for enterprise DMM solutions.  Traditionally, enterprises have relied on internal IT resources and on-premise software applications to handle their most sensitive data and business processes related to sales marketing.  As the SaaS market has matured and the benefits of SaaS solutions, including ease of deployment and use, cost-effectiveness and scalability, have become more widely recognized, enterprises have grown increasingly comfortable utilizing SaaS solutions for critical business processes. Gartner predicts that the Enterprise Application Software segment of the global SaaS market will grow from $10 billion in 2010 to $21.3 billion in 2015, representing a CAGR of 16%.  Within the global CRM market, which includes distributed marketing software, IDC predicts that on-demand CRM software solutions will grow from $2.3 billion in 2009 to $5.3 billion in 2014, representing a CAGR of 18%, while on-premise software solutions are only projected to grow at a CAGR of 4% during the same period.

To learn more about distributed marketing management contact EarthIntegrate or visit earthintegrate.com/pando.

About EarthIntegrate

EarthIntegrate is the leading provider of enterprise marketing management platforms. The EarthIntegrate team is made up of some of the industry's most prominent marketing and technology professionals, all dedicated to bringing comprehensive marketing applications to life through innovative technological solutions.

Our system and industry experts define, document and architect scalable solutions tailored to our customers' specific business needs. By integrating best-in-class marketing, creative, technology and procurement practices, we provide clients with a faster, more effective way to grow and manage their marketing initiatives.

CONTACT: Amanda Elam, 713-589-7160, [email protected]

SOURCE EarthIntegrate