Distinctive Assets' Star-Studded Opportunities Continue to Offer Unique Avenues for the Marketing Savvy

Fall Lineup Includes Emmys, Latin GRAMMY®s, Country Music Association Awards and Robert Downey Jr. Tribute

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Sep 06, 2011, 08:00 ET

LOS ANGELES, Sept. 6, 2011 /PRNewswire/ -- Distinctive Assets, the LA-based entertainment marketing company credited with beginning the marketing craze of celebrity swag twelve years ago, continues to pamper celebs while offering marketers a unique opportunity to sprinkle stardust on their wares.

"We always look forward to introducing talent to an array of companies with fabulous gifts to share...ranging from up-and-comers to tried-and-true brands celebrities already love," says Distinctive Assets' founder Lash Fary. "This form of marketing has proven to be both recession-proof as well as a level playing field in that it can be equally effective for both large and small brands and with products at any price point."

Though now considered commonplace, when Distinctive Assets first introduced the concept of celebrity seeding via award show gift bags and backstage gift lounges over a decade ago, it required some education, faith and forethought. Ultimately these gifts are a thank you for the celebrity presenters and performers at these premier events. However, the residual benefits for the brands involved come in the form of bragging rights, fodder for the weeklies, content for press releases, increased sales and celebrity clients. And the success stories abound. Twilight hottie Kellan Lutz recently tweeted about a number of gifts he and his dog Kevin received from Distinctive Assets. Oscar legend Meryl Streep checked into the Monte Carlo Beach Hotel after receiving a gift certificate in Distinctive Assets' annual Oscar Nominee Gift Bag. Angela Bassett and Jessica Biel got their fitness groove on at Live In Fitness Enterprise after receiving invitations through Distinctive Assets. Beyonce wore a custom-made airbrushed t-shirt that was in her GRAMMY® Gift Bag on a magazine cover. And on and on!

Distinctive Assets boasts a diverse portfolio of brands that have taken advantage of A-list events like the GRAMMYs, Oscars, Emmys and Tonys. Clients range from big (Apple, Crest, Starbucks) to small (Millianna Jewelry, The Green Garmento, Gina Alexander), expensive (Premier Tours, Winvian Luxury Hotel, The Sports Club/LA) to affordable (Altoids, Fancy Feast, Coldstone Creamery) and unique (Slimware Portion Plates, Forever Lazy, bluCigs) to fabulous (Moroccanoil, Escada, The Body Shop). Distinctive Assets has just added two top tier events to its already impressive Fall roster that includes special gift boxes for this year's Emmy nominees and the 12th Annual Latin GRAMMY® Awards. One is the Presentation of the 25th American Cinematheque Award to Robert Downey Jr. on October 14th, and the second is the 45th Annual CMA Awards in Nashville on November 9th. And of course, 2012 will be kicked off with the crown jewels of the biz: the GRAMMYs and Oscars.

About Distinctive Assets

Established in 1999, Distinctive Assets produces the Gift Bags and Backstage Gift Lounges for many major award shows and also provides marketing consultation, product introduction, event production and branding opportunities. For more information visit www.distinctiveassets.com or contact Dina Rezvanipour at [email protected].

SOURCE Distinctive Assets