Digital Media Executives from ABC Television, Answers.com, ESPN, IBM, Meredith, Rodale, and Scripps to Convene On The Future of Ad Tech

NEW YORK, Oct. 10, 2013 /PRNewswire/ -- PubMatic (www.pubmatic.com), the digital media platform for publishers, today announced details of its annual summit featuring industry leaders in the media and advertising sector. Kicking off with the theme of "Beyond Ad Tech," Ad Revenue 6 will be held on Wednesday, October 16th, from 8:30 AM – 5:00 PM in New York City at Pier Sixty at Chelsea Piers.  

The conference is expected to attract more than 250 of the most senior publishing and advertising executives who will gather for panel discussions and analysis of new research as part of a discussion of the future of publishing. Industry luminaries will address relevant topics that pertain to the growing category of ad tech and beyond, including but not limited to: the industry's influence on traditional business models, the evolution of programmatic advertising, and taking mobile and video advertising to the next level with cross-platform implementation.

The conference panels will be moderated by Michael Barrett, President, Ichabod Farm Ventures; Carl Fremont, Chief Digital Officer at MEC Global; Rick Mandler, VP New Media Sales, ABC Television Networks; Vikram Somaya, GM, Weather FX; and Doug Weaver, Founder & CEO, Upstream Group. Panelists include: Brian Gleason, Managing Director, North America, Xaxis; John Henderson, SVP, Sales, Answers Inc; Ann Lundberg, SVP Digital Sales, Food & Cooking, Scripps Networks Digital; Dick Porter, EVP & President of Media Sales, Meredith; Matt Spengler, Executive Director of Digital Sales, Rodale, Inc.; and Lisa Valentino, SVP, Multi-Media Sales, ESPN.

PubMatic Co-Founder and CEO Rajeev Goel will begin the day with an address on the future of ad tech. The conference will be presided over by PubMatic President Kirk McDonald, with the afternoon session featuring a lively discussion between Steve Mills, SVP & Group Executive, Software & Systems at IBM and Michael E. Kassan, Chariman & CEO of MediaLink, LLC.

In addition to the speakers, newly released research on publisher monetization best practices will be unveiled by Forrester, and IDC will announce global spend projections for the display, display RTB (Real Time Bidding), mobile RTB, and Private Marketplace markets.. This research will provide a crucial update to the 2012 research released at Ad Revenue 5, which is routinely cited as a key indicator of the growth of the automation of media sales globally.

"As an industry, we are participating in a truly historic time as smart digital publishers -- which now include many of the world's leading brands -- are rejuvenated and realizing the tangible results that programmatic advertising has long promised but in the past didn't always deliver," said PubMatic Co-Founder and CEO Rajeev Goel. "We're delighted to serve as a bridge between innovative advertisers and publishers who are intent on taking the discussion beyond simply generating successful yield and moving to a conversation about how ad tech can be redefined as a catalyst to create strategic holistic solutions for publishers' businesses."

Ad Revenue 6 follows on the heels of the company's most recent product launch, PubConnect, a new suite of technology solutions that provide publishers with the ability to join together and establish consortiums, leverage access to new inventory, expand audience reach and open up entirely new revenue streams. A key component of PubMatic's increased investment in web properties and advertising exchanges, PubConnect is the latest offering in the company's long line of publisher-focused innovations.

The Ad Revenue 6 conference is by invitation only. To request an invitation, visit the conference website at adrevenueconference.com and click 'Register.'

About PubMatic
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic's One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with over 400 advertising partners. Ranked by Deloitte as the third fastest growing company in the US Internet sector, PubMatic has offices worldwide with headquarters in Redwood City, California.  www.pubmatic.com

Contact:
Paige F. MacGregor
[email protected]
T: 646.257.2883
www.PubMatic.com

Chris DeVito
Thunder11
[email protected]
T: 212.362.1307

SOURCE PubMatic

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