Digital Marketing Company, fishbat, Shares 4 Ways Healthcare Organizations Can Use Patient Centricity in Their Marketing
PATCHOGUE, N.Y., Oct. 23, 2018 /PRNewswire/ -- As part of their commitment to helping medical facilities provide the best possible care, digital marketing agency, fishbat, shares 4 ways healthcare organizations can use patient centricity in their marketing.
There are a variety of ways that a business can approach marketing, but for a hospital or other medical facility, one of the most effective ways is to focus on getting across their patient-centric approach.
Here are 4 ways to use that commitment to quality patient care to create valuable marketing opportunities.
Leveraging Positive Patient Experiences. Many healthcare organizations can get caught up in trying to create the perfect marketing plan, but the results of positive patient experiences can speak for themselves. Oftentimes patients that were impressed with the treatment process can be a hospital's best advocates, and providing the best possible experience can be marketing in and of itself.
Turning to previous patients for their input on their experiences can also help shape a marketing plan - emphasizing the areas to promote as well as areas for improvement.
Maintaining Positive PR. Just like with any other business, patients often have multiple choices when it comes to choosing their providers. A few negative reviews can negatively affect a company's ability to continue attracting new patients, and taking a patient-centric approach will reduce these reviews, or at least flood them out with positive ones.
Focusing efforts on a positive patient experience will allow a healthcare organization to maintain positive PR, and reputation is a large part of what keeps the lights on.
Focusing Patient Retention. While many parts of patient-centric marketing are focused on attracting new patients, there's something to be said for focusing on retaining current patients as well.
Helping to remind patients of their positive experiences and reaching out to ensure their ongoing health is an excellent way to ensure that they return to that specific healthcare facility when they need care once again.
Appealing To The "Shopper." While some patients are looking for care solely for themselves, the reality is that most people are looking to maintain the health of their family as well. Oftentimes there is a small group of people that make treatment facility decisions for a much larger patient base, and it's important that patient-centric care be focused around appealing to that specific group of "shoppers."
Just like with any other business, healthcare facilities can benefit from advertising directly to the demographics that make the decisions. From parents looking for quality pediatric care for their children, to children looking for the best treatment options for aging parents, patient-centric advertising needs to adjust to suit the target audience
ABOUT FISHBAT
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
SOURCE fishbat
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