Digital Marketing Company, fishbat, Discusses Why Micro-Influencers Are Gaining Popularity and How They Can Help Build Your Business
DALLAS, March 26, 2019 /PRNewswire/ -- Rather than getting more confrontational and intrusive, digital marketing techniques are developing unbelievable layers of subtlety instead. Like many surprisingly effective inbound marketing tactics, the micro-influencer trend stemmed from the modern consumer's desire NOT to be marketed to. "No Promo" has become a catch-phrase, a motto, almost an anthem of the millennials who have taken charge of the young adult to early middle-aged audience. Digital marketing company, fishbat, discusses a few reasons why micro-influencers are gaining popularity and how they can build your business.
Social Media Marketing and the Power of Influencers
Imagine if a marketing consultant told you that you could reach ten thousand new potentially qualified leads with a single Twitter post. You'd think it was too good to be true. Probably a scam or some 'get marketed quick' scheme that will ultimately fall flat or backfire. But believe it or not, this ten-thousand lead tweet really is within the realms of possibility. Because if even one of your subtly promotional tweets is liked or re-tweeted by someone with ten-thousand followers, that just happened. And that, friends, is what an influencer can do for your brand.
If there's one thing that millennials and their close generational companions like best, it's connecting on social media. By connecting with even one person who has more than a thousand friends or followers, you can significantly boost the reach and effectiveness of your entire social media marketing campaign. But who you should be partnering with might surprise you.
The Incredible Force of Micro-Influencers
So what, exactly, is a micro-influencer and how can they help your marketing campaign? Put simply, a micro-influencer is a normal person with a social media account who just happens to have collected a large and avid group of followers simply by being themselves.
Micro-influencers have thousands of people who enjoy reading their blogs, watching their videos, or enjoying the memes they share online, but they are also protected from the stigma of 'selling out' because -- to the average viewer -- they have nothing really to sell. If a micro-influencer says "this brand of lemonade is my favorite", thousands of others will try it, and your brand, if featured this way, gains the pure enjoyable boost of having someone share their honest enjoyment of the product.
Finding a Micro-Influencer to Partner With
Part of the magic of a micro-influencer is that you probably haven't heard of them yet. But rest assured, they are out there with dozens to hundreds of already popular blogs, YouTube videos, video journals, podcasts, and Instagram stories. You just have to find the right set of influencers for your brand.
Look for people who are already making videos and building followers talking about stuff that relates to your product or service. Want to sell more jars of wall spackle? Partner with a DIY vlogger who shares their favorite products and how to use them in videos of simple home repairs. Want to get the word out about a new piece of software you've developed? Partner with an IT Guru with a popular blog that lays out IT concerns for non-tech business audiences.
The best thing about micro-influencers is that there is an influencer for every industry, every niche and product. All you have to do is think in terms of organic SEO – if mentioning your product would flow smoothly into their current content, then their following will eat it with a spoon.
About fishbat
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat Digital Marketing Firm offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Press Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
SOURCE fishbat
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