Digital Marketing Agency, fishbat, Discusses the Benefits of Testing GIFs in Social Media Posts
PATCHOGUE, N.Y., Nov. 21, 2018 /PRNewswire/ -- As part of their commitment to helping businesses optimize their marketing efforts, digital marketing agency, fishbat, discusses the benefits of testing GIFs in social media posts.
Most people think of simple text or images when it comes to marketing on social media, but GIFs are an incredibly popular format that can really boost an advertisement and appeal to a wider demographic. Comprehensive marketing plans should try to take advantage of less traditional marketing tactics, so it's important for businesses to test out GIFs to see if they see a great return.
Listed below are just a few of the reasons why testing GIFs in social media posts might be a great way to increase conversions and sales.
Easy and Quick to Consume. With so many users using their mobile devices as their primary way of using social media, it's becoming clear that marketing posts that are primarily text are on their way out. Media is the way of the future, and videos are a great way to capture the attention of browsers as they're scrolling through their feed. However, every sponsored post (or even a post on the company's own social media page) has a very limited amount of time to draw customers in before they move on past the advertisement. GIFs are often just seconds in length and usually load automatically, offering a great way to inject some personality into an otherwise-traditional marketing effort.
Call-To-Action Potential. Creating a custom GIF is also a great way to highlight the benefits of a product, as companies can pretty easily splice together the important parts of a longer video advertisement with some text overlay. Marketing on social media is all about getting a point across as quickly, clearly, and engagingly as possible. Traditional longer videos definitely have their place, but having a more concise option available that goes over all of the main points is definitely worth the investment.
Creates An Emotional Connection. Ultimately, even the best planned ads can fall on deaf ears if they come across as boring or disconnected. The impact of brand personality is a little bit difficult to quantify, but there's no doubt that, in most cases, companies that can bring in humor and capitalize on viral trends are better received. Rather than coming across as a faceless corporation, a more light-hearted approach to advertising using GIFs in memes, or even as a reaction to comments, allows a business to create a stronger relationship with their customers.
ABOUT FISHBAT
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
SOURCE fishbat
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