Digital Air Strike Selected as Company Name for Merged ResponseLogix and Digital Air Strike Brands

SUNNYVALE, Calif., April 3, 2012 /PRNewswire/ -- Today Digital Air Strike was announced as the official company name of the recently merged automotive digital marketing companies ResponseLogix, Inc. and Digital Air Strike, Co. Headquartered in Silicon Valley, Digital Air Strike has combined dynamic prospect-response digital marketing solutions with automotive social media and reputation management for car dealers. Both of the individual companies were founded by automobile industry veterans and work with dealers, dealership groups and manufacturers nationwide.

(Logo: http://photos.prnewswire.com/prnh/20120403/LA81711LOGO)

"The Digital Air Strike name captures the dynamic range of digital solutions and services in our expanding portfolio. We conducted primary research across all tiers and confirmed that it is an igniting brand that has strong brand awareness on par with many established companies in our industry," said Tom Mohr, ResponseLogix co-founder and now President and CEO of Digital Air Strike. "Digital marketing mediums have dramatically changed the advertising landscape and we are excited to be the first automotive solutions company that has combined innovative lead management technology with cutting-edge social media and reputation management services."

Founded in 2007, the Response Logix name will transition into one of three product lines for the company while continuing to deliver multi-vehicle price quotes, lead follow-up and behavioral targeting solutions for dealers. The original Digital Air Strike automotive social media and reputation management product lines will now be branded Social Logix and Reputation Logix, completing the merged digital product offering.

"Dealers are continually engaged in a digital war for market share with the goal of driving more traffic to their website and all online assets they control. The Digital Air Strike brand was designed to communicate our value proposition of providing digital air cover and a dedicated team to work behind the scenes to give our dealers a distinct online advantage," said Alexi Venneri, original Digital Air Strike co-founder, now CMO and COO-Social Media.

Digital Air Strike's three product lines – Response Logix, Social Logix and Reputation Logix – all provide the benefit of fast response, enhanced marketing campaigns and increased consumer engagement.

About Digital Air Strike

Digital Air Strike provides the industry's most complete automotive social media and digital marketing solution. The company developed a turn-key program for dealerships nationwide that includes fully managing their social media sites, online reputation and digital lead responses. The company offers multiple tiers of service ranging from targeted social media and review site management to comprehensive multi-vehicle quoting with behavioral targeting capabilities. Digital Air Strike's expertise spans all manufacturer brands and has a proven track record of helping automotive dealers, dealership groups and OEMs engage with more consumers while delivering increased website traffic.  Additional information is available at www.DigitalAirStrike.com  and at www.facebook.com/digitalairstrike.

SOURCE Digital Air Strike

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