Digital Agriculture To Help Save Farms

SANTA MONICA, Calif., April 9, 2015 /PRNewswire/ -- Using historical data and algorithms, The Climate Corporation is helping farmers make up-to-the-minute informed operating and financing decisions that improve their products and profitability. This type of "digital agriculture" is this week's featured food world innovator in The Lempert Report Innovation Series.

Sponsored by Tetra Pak® in the U.S., the weekly videos are found online at The Lempert Report's YouTube Channel and on Tetra Pak's U.S. consumer Web site BeCartonSmart.com.

The Climate Corporation team of more than 200 scientists, including statisticians, agronomists, climatologists and mathematicians take massive volumes of agronomic and weather data and analyze interactions in the field between the environment and the crop. The company then provides the farmers with the information so they can optimize their daily decision making from field-level insights and soil moisture levels, to crop growth stage and current and future weather.

"This technology will help save the American farm," says Phil Lempert, editor of The Lempert Report. "The scientists also can look at historic droughts and diseases and offer suggestions."

The Climate Corporation's software also can assist farmers as they move into harvest. Farmers can track plant growth, monitor grain moisture by field, and track commodity prices in real time to know just when to harvest and market their grain.

The Lempert Report Innovation Series is available online for consumers, food industry insiders and as ready-to-air segments for newsrooms.

About The Lempert Report
The Lempert Report is an up-to-the minute empowering video trend report uploaded every Monday, Tuesday, Thursday and Friday. TLR is the leading resource for supermarket trends and where they intersect with the consumer; offering both the retail and CPG communities' unique insights to capitalize on those opportunities. www.TheLempertReport.com

About Tetra Pak
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that meet the needs of hundreds of millions of people in more than 170 countries around the world. Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available everywhere. www.tetrapakusa.com.

SOURCE The Lempert Report

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