Digital Advertising Alliance Launches AppChoices en Espanol to Improve Access to DAA Mobile App for Spanish Speakers

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Nov 09, 2015, 09:37 ET

NEW YORK, Nov. 9, 2015 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today launched "AppChoices en Espanol," an updated version of its mobile app that provides access to the DAA's transparency and choice mechanisms for Spanish speakers in the U.S. "AppChoices en Espanol" allows users to control the collection and use of cross-app data for interest-based advertising on the device on which the app is installed.

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"The United States is the second-largest Spanish-speaking country in the world, and we want to be sure that Spanish speakers have the same access to the DAA's tools as English speakers," said Lou Mastria, DAA Executive Director. "AppChoices is the first cross-industry self-regulatory tool to address the twin issues of transparency and consumer control in mobile apps, and we are proud to build on that legacy of proactive privacy tools by providing the same level of transparency and consumer control in Spanish for U.S. audiences."

"AppChoices en Espanol" provides an easy-to-use interface to allow users to set their preferences for data collection and use across apps for interest-based advertising and other applicable uses. Starting today, "AppChoices en Espanol" is available as a free download from the major online mobile app stores, including Google Play^TM, Apple App Store^SM, and Amazon Store.

Hispanic users are leading the adoption of mobile devices, according to a study from Specific Media and Starcom MediaVest Group, which showed that Hispanic Americans spent 42 percent of their total online time on a mobile device vs. just 33 percent for Non-Hispanic users. The same study showed that Hispanic Americans spend significantly more time online at 31 hours per week, compared to just 12 hours per week for non-Hispanic Americans. According the U.S. Census Bureau, there were 54 million U.S. residents of Hispanic origin in 2014, and 38.3 million people spoke Spanish at home in the U.S. in 2012, a 121 percent increase since 1990.

El communicado de prensa en Espanol es aqui: http://www.aboutads.info/digital-advertising-alliance-lanza-appchoices-en-espanol.

Google Play is a trademark of Google Inc. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. AppChoices and the DAA Advertising Option Icon are trademarks of Digital Advertising Alliance.

About The DAA Self-Regulatory Program
The DAA Self-Regulatory Program (http://www.youradchoices.com and http://www.digitaladvertisingalliance.org) was launched in 2010 by the Digital Advertising Alliance (DAA), a consortium of the nation's largest media and marketing associations including the 4A's [American Association of Advertising Agencies], the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI), with the advice of the Council of Better Business Bureaus (CBBB). These associations and their thousands of members are committed to developing effective self-regulatory solutions to consumer choice for online data.

Contact:

Andrew Weinstein
for the Digital Advertising Alliance
202-667-4967
Email

SOURCE Digital Advertising Alliance