DiGiorno® Pizza Gives Fans New Reasons to High Five This Championship Season

NORTHBROOK, Ill., Jan. 31, 2011 /PRNewswire/ -- Six points might score a winning touchdown, but fans will score big with High Fives from DiGiorno, as the pizza brand will deliver even more reasons to celebrate game day, from pre-game rallies to a $5 pizza deal. Kicking off the big game weekend on Thursday, Feb. 3, DiGiorno will host High Five rallies in Pittsburgh and Green Bay, both vying for the world championship title, to see which team will go down in history as having the "most passionate fans." Attendees in each city will attempt to set a new Guinness World Record for the most simultaneous High Fives to settle the score once and for all.

For all fans, DiGiorno will extend the celebration across America with a special limited-time $5+ SRP offer on delicious rising crust pizzas for at-home game day celebrations. Consumers can find the specially priced pizzas at participating retailers the week leading up to the Big Game.

Throughout championship week, fans can visit facebook.com/digiorno for more details about the DiGiorno High Five Challenge or to post digital High Fives to their personal pages. For each High Five correctly posted, DiGiorno will donate $5 to Feeding America*.

"We want to congratulate the two championship teams and are excited to give fans a number of ways to be a part of the celebration, whether from a High Five rally or from the comfort of their living rooms," said Tom Moe, director of marketing for DiGiorno Pizza. "With a Guinness World Record-breaking High Five attempt, we hope to help one team's fans make history in their hometown while celebrating with DiGiorno pizza, the perfect complement to any game day festivity."

Fans are expected to attend the High Five Challenges in either Pittsburgh or Green Bay to attempt to break the Guinness World Record for the most simultaneous high fives. Attendees will enjoy football-themed games as a giant countdown clock leads them to the record-breaking attempt at 12:30 p.m. In addition, DiGiorno will donate $5 to a local Feeding America member organization for each fan who attends the rallies**.

To help spur this friendly High Five Challenge, DiGiorno has teamed up with actor/comedian Jay Mohr, who is helping to build the High Five excitement.

"Two of my favorite things are football and pizza, so this is my dream event," said Mohr. "If you can't make it to the game, the best place to be is in front of your T.V. with a delicious DiGiorno pizza."

Fans can see more of Mohr's trip to Dallas by visiting facebook.com/digiorno the week leading up to the Big Game.

For more information about the entire line of DiGiorno brand products, visit www.digiorno.com.

+Suggested retail price for a limited time at participating retailers. Maybe extended by retailer. Pricing and product availability may vary. Check your local retailer for details and limitations. Price excludes tax and may require shopper card. Excludes DIGIORNO Ultimate Toppings, Cheese Stuffed Crust, and Pizza & Breadsticks, Cookies & Wyngz.

*For every "High Five" correctly posted on facebook.com/digiorno, DiGiorno will donate $5, with a minimum donation of $30,000, up to a maximum of $50,000. For more information, go to facebook.com/digiorno.

**DiGiorno will donate a maximum of $15,000 to a local Feeding America affiliate, with a minimum donation of $12,500 per city.

ABOUT NESTLE

Named one of "The World's Most Admired Food Companies" in Fortune magazine for thirteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Well-known Nestle brands include: NESTLE® TOLL HOUSE®, NESTLE® NESQUIK®, NESTLE® COFFEE-MATE®, STOUFFER'S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFE®, NESTLE® JUICY JUICE®, BUITONI®, DREYER'S/EDY'S®, NESTLE® CRUNCH®, NESTLE® BUTTERFINGER®, WONKA®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestle USA, with 2009 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2009 sales of $99 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

SOURCE Nestle

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