DEW Nation®, Revvv Your Engines - MTN DEW® Spark Is Back At Speedway Stores With Supercharged Prizes

Fans can grab bold, raspberry lemonade flavored MTN DEW Spark at 2,900 participating Speedway locations in a race for epic prizes

News provided by

PepsiCo

Aug 12, 2021, 09:00 ET

PURCHASE, N.Y., Aug. 12, 2021 /PRNewswire/ -- Back by popular demand, MTN DEW^® is once again bringing the high-speed thrill of MTN DEW Spark to the Speedway community after selling out within weeks of its debut on shelves last year. The bold, pink beverage with a blast of raspberry lemonade flavor launched at Speedway as part of the 2020 Year of DEW campaign, giving fans a chance to score exclusive product releases, epic promotions and massive MTN DEW surprises. This year's promotion promises to make an even bigger splash.

MTN DEW® Spark Is Back At Speedway Stores

This time around the track, the brand is going full throttle with a tiered rewards program that gives DEW Nation even more chances to buy, scan and win one-of-a-kind prizes. That means tickets to some of America's biggest racing events leveled up to the ultimate fan experience, cool branded merchandise and Speedway gift cards.

"Last year's launch of MTN DEW Spark at Speedway saw an incredible response from our fans, who are always looking for fun, new flavors to exhilarate their taste buds," said Nancy Rooney, CMO of North Division, PepsiCo Beverages North America. "That's why we're bringing it back in an even bolder way in 2021, at more Speedway locations and with epic prizing that puts DEW Nation in the driver's seat."

Kicking off in mid-August, fans who fuel up with MTN DEW Spark at select Speedway locations will have an opportunity to compete in an all-out race for ultimate rewards. Every purchase of MTN DEW Spark products gives fans a chance to advance on the virtual racetrack, and with each lap around the track, fans gain an entry into three different prize checkpoints throughout the 11-week program until they cross the finish line. To cash in on prizes, consumers must scan the bottle at YearOfDEW.com/Spark starting Aug. 16. DEW Nation will be able to track their progress via an online racetrack as they move around the track with each scan of the bottle. For official rules starting Aug. 16, visit: https://www.yearofdew.com/rules.

To find MTN DEW Spark at the nearest participating Speedway location, visit www.mountaindew.com/store-locator/. Join the conversation by following @MountainDew, @Speedway and #YearOfDew on Twitter.

About MTN DEW
MOUNTAIN DEW^®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW^®, the permanent DEW^® product line includes MTN DEW^® KICKSTART™, MOUNTAIN DEW CODE RED^®, MOUNTAIN DEW VOLTAGE^®, and new MTN DEW^® ZERO SUGAR. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

About 7-Eleven, Inc.
Are you still reading this? Awesome. Most people stop when they get to the small print. But not you! You get to read the cool stuff. 7–Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. They don't like to brag, but they invented convenience stores. For real. Google it. Based in Irving, Texas, 7–Eleven operates, franchises and/or licenses more than 77,000 stores in 16 countries and regions, including nearly 16,000 in North America. 7–Eleven, Inc. operates Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7–Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. Mmmmm, tacos. 7–Eleven offers customers industry-leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program with 50 million members, place an order in the 7NOW® delivery app in over 2,000 cities in the U.S. and Canada, or rely on 7–Eleven for bill payment service, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards customer loyalty platform on the 7–Eleven mobile app, or on social media at Facebook, Twitter and Instagram. Also, they trademarked the word "Brainfreeze." No lie. Thanks for sticking with this. You're unstoppable.