Developing Credibility With Online Audiences: Tips from Professional Media

NEW YORK, March 1, 2012 /PRNewswire/ -- Developing credibility is the first step in building an online community for your brand, and community building starts with an audience that returns regularly to a site. Creating the content that will gain (and keep) your audiences' attention, and build credibility for your organization must not be an afterthought -- you have to plan ahead to create credible and compelling content. The best way to do this is to take advice from a group of people who have been doing this for decades -- journalists. Today on the Beyond PR blog, we discuss incorporating newsroom best practices into content and community development.

Read the full post: http://blog.prnewswire.com/2012/03/01/building-credibility-with-online-communities-tips-from-professional-news-rooms/

The Poynter Institute, in partnership with PR Newswire, is hosting a new conference and workshop series entitled "Creating Credible Content" (April 11-13, 2012) that will focus on teaching corporate communicators and digital content providers how journalism skills and values can help build trusting relationships with their audiences. 

The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.  

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Meryl Serouya
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