Detroit Pistons selects Yooba, the do-it-yourself iPad app maker as data capture solution

BOSTON, June 5, 2013 /PRNewswire/ -- The NBA Detroit Pistons, owned by Palace Sports & Entertainment, recently selected Yooba, the do-it-yourself iPad app-creation program, to capture customer data for sports and entertainment marketing.

(Photo:  http://photos.prnewswire.com/prnh/20130605/NE26680 )

"Getting as much customer data as possible from all our events is a big objective," says Mike Donnay, Sr. Director Brand Networks at Palace Sports & Entertainment. "The app created with Yooba allows our data capture to be more accurate and streamlined. This means we can distribute more targeted lifestyle email campaigns, and more exclusive member-only content."

Prior to getting the Yooba app, the Palace hired promotional companies to walk around their events and collect names and addresses via handwritten data cards. Not only did this require excessive manpower, it also led to long delays in entering the data after each event – data that was frequently unreliable. "Using our Yooba app to capture data, we have tripled the number of leads at each event," says Donnay. "Sometimes we'll have a line of fans at each iPad just to add their contact information. It really is one awesome package."

Data collection takes place not only at The Palace, during Pistons games and concerts, but also at its outdoor music venues; DTE Energy Music Theatre and Meadowbrook Music Festival as well as at several local and regional community events. The customized app captures data in two main categories: Pistons Fan Club and the newly launched Entertainment Fan Club. Within the Pistons Fan Club, there are three sub-categories: Men, Women and Kids.

"The Yooba interfaces are really compelling, and you can customize the graphics and contents to relate to different events," continues Donnay. "And because iPad interfaces don't necessarily need to be connected to WIFI in order to capture leads, we're considering additional locations. We're always looking to capture as many eyeballs and leads within the arena," says Donnay. "We love it."

"Working with Palace Sports & Entertainment is a natural fit for Yooba," says Gunnar Larsson, US General Manager at Yooba. "Their mission is to capture data from as many customers as possible, and our goal is to help enterprises create professional, interactive apps that attract more people to the data collection touchpad. Plus Yooba allows them to revise and optimize their apps as The Palace learns more about how different customers connect with each data collection point."

About Palace Sports & Entertainment

Palace Sports & Entertainment (PS&E) founded by Bill Davidson and owned by Tom Gores and Platinum Equity, is comprised of: The Detroit Pistons NBA team, The Palace of Auburn Hills arena, DTE Energy Music Theatre, and Meadow Brook Music Festival.

About Yooba

Yooba is a privately held company providing solutions for digital media since 2001 with offices in Boston, MA and Stockholm, Sweden. The Yooba Publishing Platform for iPad was released in 2011. Clients include Campbell Soup, NCC, Atlas Copco, Philips, Volkswagen, and Ricoh.

The Yooba Publishing platform lets users customize and manage their own iOS apps without any programming skills. Yooba offers two distinct publishing options: Interactive Kiosk Mode: interactive visual displays for hotels, retail stores, museums and other public places, and Enterprise Mode: interactive internal apps for each of a company's products and services - ready to be used directly on a sales person's iPad. There is no limit to the number of apps that can be created and published.

For more information about Yooba, contact: Gunnar Larsson, gunnar.larsson(at)yooba(dot)com or via phone at (888) 515-8430 x 111, or if outside North America, +1 781 275-2211. Additional Yooba information can be found at http://www.yooba.com

SOURCE Yooba

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