Despite Slow Adoption, Companies Are Putting Artificial Intelligence on Fast Track, Protiviti Survey Finds

New study from Protiviti and ESI ThoughtLab explores current state and expectations of advanced AI and machine learning in business

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Protiviti

Feb 12, 2019, 11:03 ET

MENLO PARK, Calif., Feb. 12, 2019 /PRNewswire/ -- A new global study finds that while the use of artificial intelligence (AI) is low today, it is expected to create increased revenue, productivity, profitability and shareholder value for businesses within two years. Overall, only 16 percent of business leaders surveyed perceive they are currently garnering significant value from advanced AI. However, AI programs are being fast-tracked and that number is expected to more than triple to 52 percent within the next two years. This is according to a new report, "Competing in the Cognitive Age: How companies will transform their businesses and drive value through advanced AI," by global consulting firm Protiviti in collaboration with ESI ThoughtLab.

To understand how companies will transform their businesses through applications of advanced AI technologies and the benefits they expect to gain, Protiviti and ESI ThoughtLab conducted a global survey of 300 senior executives across functions, industries and company sizes in the third quarter of 2018. The study found that nearly one third of all respondents perceive their organization's use of advanced AI is ahead of their competitors, and 92 percent of those respondents expect to see high/very high value from AI in two years.

This follows already heavy investments in the technology – Protiviti found that, on average, surveyed companies spent $36 million each on AI in their last fiscal year, and they expect this average to grow eight percent over the next two years.

"AI is not solely the domain of 'born digital' companies; it's for all organizations," said Madhumita Bhattacharyya, a managing director in Protiviti's Technology Consulting practice. "Executives are realizing that adoption and significant investment are required to maintain competitiveness in the market. With access to increased data from multiple touch points and powerful computing technologies, identifying the right applications that are relevant and aligned to the business goals is the equation that companies are trying to solve."

Asia-Pacific & the Technology Industry Report the Most Value from AI
Protiviti evaluated the survey data by company, region, industry segment and size to discover which vertical industry segments are gaining the greatest benefits from AI today. Asia-Pacific companies are leading the way in driving business improvements with AI technology, with 35 percent reporting that advanced AI is currently providing 'significant value' to their business, compared to 14 percent of companies in North America and 7 percent of companies in EMEA.

According to the survey, technology companies are leading the way with 28 percent observing significant value today, followed by the healthcare industry (15 percent), financial services (12 percent) and consumer products (9 percent).

Obstacles Identified
Despite some notable progress in deploying advanced AI, the report outlines several crucial challenges that many companies continue to face. The top five challenges, according to the survey, are:

Uncertain ROI
Cybersecurity/data privacy
Deciding on best applications
Regulatory constraints
Limited AI skills/talent

The Promise of AI
As detailed in the Protiviti report, the most successful AI programs address these challenges by providing decision-makers with compelling proofs of concept and well-planned pilots – that can potentially be scaled to other parts of the organization later – and by creating in-house AI development programs to train their existing workforce.

"We find that companies tend to focus on the technology rather than the business outcomes when it comes to adopting AI and machine learning," said Ron Lefferts, a Protiviti managing director and leader of the firm's global Technology Consulting practice. "An organization's leaders need to start with a very clear picture of the business problem they want advanced AI to help solve."

"There is more data collected today than any one person could possibly analyze, but by using AI we can analyze large volumes of data to find patterns or improve operations. This analysis provides us with greater insights to help guide decision-making and reduce risk. That's transformative," said Shaheen Dil, a senior managing director with Protiviti.

Resources Available to Learn More
The full report, "Competing in the Cognitive Age: How companies will transform their businesses and drive value through advanced AI," is available on Protiviti's website at www.protiviti.com/AI for complimentary download, along with an executive summary, infographic and short video about the study's findings.

Protiviti will host a live webinar to explore the study further on February 27 at 11:00 a.m. PST. The one-hour session will feature Protiviti's Madhumita Bhattacharyya, Ron Lefferts and Shaheen Dil. To register for the free webinar, please visit www.protiviti.com/AI.

About Protiviti
Protiviti (www.protiviti.com) is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Through its network of more than 80 offices in over 20 countries, Protiviti and its independently owned Member Firms provide clients with consulting solutions in finance, technology, operations, data, analytics, governance, risk and internal audit.

Named to the 2018 Fortune 100 Best Companies to Work For^® list, Protiviti has served more than 60 percent of Fortune 1000^® and 35 percent of Fortune Global 500^® companies. The firm also works with smaller, growing companies, including those looking to go public, as well as with government agencies. Protiviti is a wholly owned subsidiary of Robert Half (NYSE: RHI). Founded in 1948, Robert Half is a member of the S&P 500 index.

Protiviti is not licensed or registered as a public accounting firm and does not issue opinions on financial statements or offer attestation services.

Editor's note: photos and an infographic of the study's highlights, in PDF or JPEG formats, are available upon request.

SOURCE Protiviti