Designer & Style Trendsetter Adriana Castro Named New Caress Fabulista
Renowned fashion icon reveals how fine fragrance can give you a fresh take on everyday
ENGLEWOOD CLIFFS, N.J., April 15, 2014 /PRNewswire/ -- Adriana Castro, award-winning designer, style trendsetter and founder of El Diario de la Moda, has been named one of this year's new Caress® Fabulistas. Together with multiplatinum superstar and fellow Fabulista, Kelly Rowland, the duo will share how fragrance can inspire women to enjoy everyday experiences in a fresh new way. A global trend spotter with years of design know-how, Castro shares her favorite of-the-moment style and beauty must haves to celebrate the launch of the new Caress® Fresh Body Wash Collection that brings freshness and features revitalizing fine fragrances.
"Inspiration is what fuels my creations and it comes from what is around me—during my travels, in architecture and artwork, vivid colors or a beautiful silhouette– even fragrance from my morning shower," said Castro. "That is why my partnership with Caress® is so amazing. I'm inspired by their fine fragrances – especially new Caress® Emerald Rush™ Body Wash. I love its scents of Lush Gardenia & White Tea because they revitalize me to put a fresh spin on my every day."
All year long on the Caress® Facebook page, Castro and Rowland will share seasonal style look books, tips and videos with fresh, on-trend beauty and style inspiration.
"We are thrilled to partner with Kelly Rowland and Adriana Castro–they are two renowned style icons who will encourage women to put a fresh twist on their everyday," said Jennifer Bremner, Skin Cleansing Brand Building Director, Unilever. "Plus, with the fresh and revitalizing fine fragrance of the new Caress® Fresh Body Wash Collection, women can be inspired to start every day feeling fabulous."
About the NEW Caress® Fresh Collection:
The new Caress® Fresh Collection body washes infuse freshness like never before with fine fragrances created by top experts at fragrance houses, Givaudan & Firmenich. The Fresh Collection features three revitalizing, fresh scents that linger on skin: Caress® Emerald Rush™ Body Wash and Beauty Bar infused with Lush Gardenia & White Tea Essence; Caress® Aqua Sparkle™ Body Wash infused with Lilac Blossom & Aquamarine Essence; Caress® Juicy Escape™ Body Wash infused with Sun Kissed Lily & Pink Grapefruit Essence.
For more information on Caress® or the Caress® Fabulistas, visit www.Facebook.com/Caress.
About Caress®
Caress®, the beauty brand known for products that give women gorgeous skin that they will want to flaunt, offers an exceptional variety of beauty bars and body washes with both supreme moisturization and exquisite fragrances so women can have it all in one. A global Unilever brand and trusted name for more than 30 years, Caress is available in food, drug, mass outlet, club and value stores nationwide. Visit www.caressskin.com for more information.
About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
Unilever employs approximately 11,500 people across North America – generating more than $10 billion in sales in 2013. For more information, visit www.unileverusa.com or www.unilever.ca.
Contact: Jennifer Morales
Weber Shandwick
212-445-8274
[email protected]
SOURCE Caress
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