DemandTec Expands Network With New Partner Services

SAN MATEO, Calif., May 19, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced the availability of new services on the DemandTec network powered by new partners RivalWatch and FoodLink Online LLC.

Partner-enabled services are activated and delivered on the DemandTec network through the DemandTec Network Partner Program, providing a seamless experience for the community of 16,000 active network members.  DemandTec customers will benefit from partner services that offer value-added content and functionality specifically designed to enrich and extend DemandTec capabilities.  Partner services on the network leverage the strengths of a qualified partner ecosystem that closely aligns with the retail and consumer products industries, giving customers more flexibility and information to make business decisions.  

"We've enjoyed a fruitful relationship with RivalWatch for more than two years and we believe the inclusion of RivalWatch's services on the DemandTec network will deliver significant value to the marketplace," said John Kittle, Retail Innovation and Analytics Manager at Ace Hardware.  "There is a clear gap between competitive data and an analytical decision platform to activate competitive insights, and I'm excited to see how the new RivalWatch on DemandTec service fills the void."

"FoodLink and DemandTec have both provided important services for C&S Wholesale Grocers, and we applaud this new partnership," said Anthony Sattler, Vice President of Produce at C&S Wholesale Grocers.  "In a complex category such as perishable goods, collaboration with your supply base and intelligent use of data are critical factors for success.  FoodLink FreshBuys on DemandTec is a promising sign of greater industry collaboration."

New partner services on the DemandTec network include:

• RivalWatch on DemandTec, which provides network members with competitive information from Amazon or Amazon Marketplace on category level price points, brand mix, and assortment.  With this service, users can choose three categories relevant to their business from a list of 60 categories, and competitive pricing data will be provided free of charge.  For customers using DemandTec's Everyday Price Optimization service, this information will be made available from within the software service interface, enabling users to conduct what-if scenarios regarding competitive reactions to Amazon's pricing.  Users also have the ability to add categories and competitors for an incremental charge, per category or competitor.
• FoodLink FreshBuys on DemandTec, which provides wholesale buyers with access to fresh, high-quality produce at a significant market discount.  With this service, users connect to thousands of accredited national and local perishable food suppliers in an efficient way to access and execute short-term inventory opportunities.

By joining the DemandTec Network Partner Program, qualified service providers are able to gain access to an audience of leading retail and consumer products end users on the DemandTec network.  Current and future partner services on the network are designed to help extend existing DemandTec capabilities or add valuable content as users interact with DemandTec software services.  Partner services may be integrated into DemandTec capabilities, or stand alone to support better business decisions.

"The DemandTec Network Partner Program offers an efficient channel for our growing partner ecosystem to reach an engaged, active audience on the network," said Will Johnson, Vice President of Corporate Development and Alliances at DemandTec.  "We welcome RivalWatch and FoodLink to the DemandTec network and look to continue adding value to our community of customers."

To learn more about the DemandTec Network Partner Program, please email [email protected].

About RivalWatch

RivalWatch is the leading provider of real-time competitive intelligence, providing its on-demand, cloud-based service to top retailers and manufacturers. RivalWatch helps its customers increase revenues, profit margins, and market share by combining traditional retailing expertise with unique technology for matching and monitoring the largest selection of competitive products in the industry. With an exclusive focus on the retail and consumer product manufacturer marketplace and unique 'attribute matching' technology, RivalWatch helps its customers stay ahead of the competition – online and in-store. Founded in 1999, RivalWatch is a privately held corporation with headquarters in Sunnyvale, California.

About FoodLink Online

FoodLink is the network for fresh food, connecting the perishable goods supply chain with an online network of more than 1,400 companies including grower-shippers, carriers, retail grocers and wholesalers. FoodLink dramatically reduces ordering errors while improving inventory management and overall buying decisions and processes. For more information, visit www.foodlink.net.

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 350 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Karen Cohen, DemandTec, Inc.
(650) 645-7126
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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