Demandbase Sales Accelerator On Salesforce AppExchange Available To Customers Globally

Sales Teams Now Have Daily Insights on Activity and Opportunities for Targeted Accounts

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Mar 31, 2015, 08:00 ET

SAN FRANCISCO, March 31, 2015 /PRNewswire/ -- Demandbase, a leader in B2B Marketing Cloud solutions, today announced the general availability of Demandbase Sales Accelerator on the Salesforce AppExchange, the world's leading enterprise apps marketplace. Sales Accelerator pushes account insights based on website and advertising traffic into the Salesforce1 Platform. Now, sales and marketing departments can seamlessly align their efforts around the accounts that show digital buying signals. Instant account behavior data will expand opportunities and drive tailored marketing activities, such as sales requesting advertising support to specific accounts.

"Our account-based marketing program is focused on developing insights to empower our salespeople to engage prospects in relevant conversations," said Andy Wright, VP of marketing at Skytap. "Sales Accelerator attaches target account web activity and behavior right into Salesforce, enabling our reps to reach out at the right time with a relevant message."

Sales Accelerator provides data at the account level to impact the sale early in a cycle by delivering:

Full visibility. According to Forrester Research, more than 65 percent of prospects' research and decision-making is done anonymously before they decide to reach out for more information about the company. Using patented, IP-based technology, Sales Accelerator can give users insight into the early behaviors of the prospect to better inform their next plan of action. Because only two percent of target accounts fill out these forms, typically late in the buying cycle, this ensures that sales teams get critical information early, and across both known and anonymous traffic.
Daily Salesforce1 mobile alerts. When activity from key accounts spikes significantly, an alert is sent to your smart phone to predict new opportunities for the sales team.
A consistent set of data. Sales and marketing teams have the ability to attract and engage target accounts through reliable data, visible to each organization. Users can see how frequently the account has engaged with the website compared to previous periods, which specific pages have been visited, what engagement trends look like over time, and whether or not an account has been targeted with advertising.
A comprehensive dashboard. Shorten the sales cycle and maximize the value of a company's marketing investment with a dashboard that details how all visitors from individual companies are interacting with a user's website and engaging with its advertising.

"Companies are looking to transform the way they connect with customers, partners and employees to thrive in today's connected world," said Ron Huddleston, senior vice president, ISV & channel, Salesforce. "Demandbase has introduced an amazing solution, built on the Salesforce1 Platform, that empowers Salesforce customers to form account-based insights that Sales Accelerator provides."

An integral part of the Demandbase B2B Marketing Cloud, Sales Accelerator rounds out the end-to-end solution that connects advertising, marketing and CRM technology across the funnel and optimizes it for B2B performance.

"Sales organizations need their fingers on the pulse of their accounts at all times in order to close the deal, and they also require up-to-date insight in the tools where they live day in and day out – and that's Salesforce," said Avanish Sahai, chief product officer of Demandbase. "With Sales Accelerator, we are enabling real alignment between sales and marketing, supporting the growing number of customers adopting frameworks like Account Based Marketing, which provides significant deal velocity and B2B revenue increase."

Demandbase is used by hundreds of the largest and fastest growth companies, including Adobe, Box, CSC, Dell and others.

To learn more, visit Demandbase at Booth #317 at Oracle's Modern Marketing Experience in Las Vegas from March 31 – April 2 or visit www.demandbase.com.

About Demandbase
Demandbase is the leading advertising and personalization company for B2B. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that enables marketers to connect campaigns directly to revenue. Demandbase makes it possible for businesses to deliver personalized ads targeting specific businesses across the web, and then tailor the messages on their websites to convert these companies to customers. The B2B Marketing Cloud is powered by patented technology that enables marketers to identify and segment companies on the web and delivers detailed, targetable business attributes in real-time. The B2B Marketing Cloud connects to existing sales and marketing technologies – including CMS, CRM, marketing automation, analytics, chat and others – and provides a unified view of all activity across the entire sales funnel. With Demandbase, businesses can target, engage, convert and retain the customers only that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.

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SOURCE Demandbase