Delta and Madison Square Garden Unveil New Sky360 Club in Transformed Garden

Custom-branded hospitality space offers exclusive amenities and underscores Delta's commitment to New York

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Oct 19, 2011, 02:32 ET

NEW YORK, Oct. 19, 2011 /PRNewswire/ -- Delta Air Lines (NYSE: DAL), the official airline of Madison Square Garden (NASDAQ: MSG), today unveiled the new Delta Sky360 Club, a nearly 10,000 square foot hospitality space located within the newly transformed arena.

(Logo: http://photos.prnewswire.com/prnh/20090202/DELTALOGO )

The space will offer world-class food and beverages, exclusive behind-the-scenes experiences and other unique amenities for select guests of MSG events, including 800 New York Knicks and New York Rangers season ticket holders. The Delta Sky360 Club complements existing Delta Sky360 hospitality venues at both Citi Field and Yankee Stadium and is a major component of Delta's multi-year signature partnership with The Madison Square Garden Company.

"Delta is committed to being New York's preferred airline and we're investing in the venues, events and organizations that are meaningful to our customers," said Gail Grimmett, senior vice president-New York for Delta Air Lines. "As the official airline of Madison Square Garden, the Knicks, Rangers and Liberty, we are thrilled to be unveiling the new Delta Sky360 Club at MSG, providing guests with a premium hospitality experience that reflects our superior in-flight service."

The Delta Sky360 Club's food and beverage offerings will include a menu featuring select items from world-renowned chef Jean-Georges Vongerichten's restaurants and the MSG Signature Collection menu, as well as specialty items from Delta's world-renowned chef Michelle Bernstein and wine selections from Delta's in-flight master sommelier Andrea Robinson. A glass-enclosed walkway in the Delta Sky360 Club will offer guests a unique, behind-the-scenes view of Knicks and Rangers players as they enter and exit the locker rooms.

The Delta Sky360 Club, in partnership with Razorfish, will also showcase an experience entitled Touch the Future of Travel, an interactive display that pairs user travel preferences with ideal travel destinations. Users can travel virtually to Delta international and domestic destinations by choosing icons that highlight interesting local facts and unique Madison Square Garden moments. Users also can capture a custom QR code on the screen that enables them to download the information for future use. Touch the Future of Travel also features information about Delta products and services, including: full flat-bed seating in BusinessElite®; the BusinessElite transcontinental product; WiFi across Delta's entire domestic mainline and two-class regional jet fleet; Delta's Shuttle service and the redevelopment of JFK's Terminal 4.

"Delta is a world-class partner with incredible vision and drive, and passionate people that we are fortunate to work alongside every day," said Scott O'Neil, president, MSG Sports. "We are thrilled to debut the new Delta Sky360 Club as part of the first phase of Madison Square Garden's top-to-bottom Transformation, as New York's hometown airline brings its elite customer experience and service to The World's Most Famous Arena. The Delta Sky360 Club will offer our corporate who's who of Knicks and Rangers season ticket holders exclusive behind-the-scenes access, an opportunity to do business with each other, and first-class food and beverage offerings, all in a premier space that is unlike anything we have had before at The Garden."

In 2009, Delta and The Madison Square Garden Company announced a long-term, multi-year marketing partnership. As a signature partner of The Madison Square Garden Company, Delta has a highly visible presence across MSG mediums, properties and teams, establishing unparalleled exposure in New York and beyond. In addition to being the official airline of MSG and MSG's professional sports teams and iconic venues, Delta is an official partner of college basketball and the concert series at MSG, and has an integrated presence on MSG Network and across MSG's collection of websites, blogs and social networks. The distinctive element of Delta's agreement is the custom Delta-branded space at all of The Madison Square Garden Company's iconic sports and entertainment venues in the country, including The Garden, Radio City Music Hall, the Theater at MSG and the Beacon Theatre in New York City, as well as The Chicago Theatre and the Wang Theatre in Boston.

Delta's relationship with MSG is a pivotal component of the airline's commitment to be New York's preferred carrier. Delta's New York strategy includes a $1.2 billion project at John F. Kennedy International Airport to create a state-of-the-art facility through a redevelopment of Terminal 4. Delta also recently announced plans to create a domestic hub at LaGuardia airport.

About The Madison Square Garden Company

The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis, as well as MSG Action Sports, an action sports and lifestyle division. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG's venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD), a national television network dedicated to music. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG's diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. More information is available at www.themadisonsquaregardencompany.com.

About Delta Air Lines

Delta Air Lines serves more than 160 million customers each year, and was named by Fortune magazine as the most admired airline worldwide in its 2011 World's Most Admired Companies airline industry list. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 338 destinations in 59 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $2 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.