Degree Women® and Erin Andrews Celebrate "Unapologetically Strong" Women
Women are Encouraged to Share Their Boundary-Pushing Journeys on Facebook
ENGLEWOOD CLIFFS, N.J., Sept. 17, 2012 /PRNewswire/ -- Being "Unapologetically Strong" is not measured by the number of times you win or the number of people you beat, it is about having the will and the desire to go the extra mile. To celebrate these women, Degree® has teamed up with Erin Andrews – a renowned sports broadcaster who tests limits and pushes boundaries every day. Andrews will share her Unapologetically Strong story on Facebook and encourage others to accomplish their own personal triumphs.
"I am always pushing myself to deliver under pressure. From researching stories and interviewing coaches to making sure I get my workouts in, I am constantly taking things to the next level in both my career and personal life," said Andrews. "When the going gets tough, I need a product that doesn't let me down. I rely on Degree Women® Clinical Protection with motionSENSE™ to protect me throughout the day."
Now, women everywhere can join Andrews in celebrating Unapologetically Strong women at www.Facebook.com/DegreeWomen. Fans can check out her advice, tips and daily inspiration starting in September and enter for a chance to win support from Degree Women® on their own personal Unapologetically Strong journey.
"We are thrilled to partner with Erin to help us empower women who are pushing boundaries in their lives," notes Jennifer Daly, Degree Women® Brand Manager at Unilever. "Degree Women® Clinical Protection with motionSENSE™ technology provides three times the protection versus a basic antiperspirant, keeping women feeling constantly fresh and protected as they tackle anything that comes their way."
About the Unapologetically Strong Contest on Facebook:
Starting in September, fans can share their Unapologetically Strong stories and goals online. Whether it's beating your own personal record, striving to run faster, workout longer, or go above and beyond your regular routine, Degree Women® will be there to provide inspiration along the way. By sharing a personal challenge that they want support completing, fans will be entered for a chance to win giveaways from Degree Women® to help on their Unapologetically Strong journey. One winner will also have the opportunity to win the grand prize of $5,000 to spend on coaching and equipment to achieve their goal.
Women are Strong and Strong Women Sweat:
About Degree Women® Clinical Protection with motionSENSE™ in NEW Cotton Fresh:
- Delivers strong prescription-strength defense against embarrassing wetness and is three times stronger than a basic antiperspirant[1]
- Features the exclusive motionSENSE™ technology that works when you move. It is the only anti-perspirant/deodorant that is activated by motion first, keeping women feeling constantly fresh and protected
- Cotton Fresh is a natural, crisp and airy scent with creamy musk and smooth amber
For more information on Degree Women® and the Unapologetically Strong challenge, visit www.Facebook.com/DegreeWomen or Twitter.com/DegreeWomen.
[1] Minimum wetness protection required by the FDA for an antiperspirant
About the Sweepstakes
No purchase necessary. Void where prohibited. Degree Women Clinical Protection Unapologetically Strong Challenge is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 9:00 a.m. ET on 9/12/12 and ends 11:59 p.m. ET on 9/26/12. For Official Rules, visit http://bddy.me/Syd1Qn.
About Degree Women®
Degree Deodorant, manufactured by Unilever, is the fastest growing brand in the deodorant category, offering top odor and wetness protection with anti-perspirants and deodorants for men, women and teenage girls. The Degree Men line, a 2009 Product of the Year award winner, has experienced double-digit growth for five consecutive years with the Adrenaline Series, Clinical Protection and Invisible Solid anti-perspirant and deodorant varieties. For more information, visit www.Facebook.com/DegreeMen. In the past year, the Degree Women line has expanded beyond the Clinical Protection, Invisible Solid, Ultra Clear and Girl deodorants to include Natureffects, Fine Fragrance deodorants and body mists and Expert Protection with motionSENSE™ anti-perspirants/deodorants. All lines of Degree are available in food, drug and mass retailers nationwide. For more information, visit www.Facebook.com/DegreeWomen. Degree Deodorant – it won't let you down.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 11,000 people in the United States – generating over $8 billion in sales in 2011. For more information, visit www.unileverusa.com.
Contact: |
|
Renae Kochel |
Richard Small |
Weber Shandwick |
Unilever |
212-445-8170 |
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SOURCE Unilever
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