Decide.com Finds Online Prices Up to 44% Lower Than In-Store Prices on Popular Electronics This Holiday

SEATTLE, Dec. 5, 2011 /PRNewswire/ -- Data from Decide.com over Cyber Monday revealed that electronics prices can be up to 44 percent lower online and beat in-store prices 94 percent of the time for popular products like TVs, laptops, tablets, cameras, video game consoles and GPS devices. Average online savings were 16%, with individual products up to 44% cheaper online.

(Photo:  http://photos.prnewswire.com/prnh/20110912/SF66362)

(Photo:  http://photos.prnewswire.com/prnh/20111117/SF08822)

While online prices were generally lower than in-store prices, Decide.com research shows that some markets fare better than others for in-store shopping. Cities like New York, Boston and Miami offered better pricing than Chicago, Dallas and Los Angeles. There were also differences by category: the worst products to shop for in stores were GPS devices, where prices averaged 24% lower online. The best products to shop for in stores were video game consoles, where prices were only 7% lower online.

There were a few notable exceptions: some prices were substantially lower in physical stores than online. These included video game consoles like the Nintendo Wii, Nintendo Dsi XL, Playstation 3, three popular Samsung LED TVs and a Canon Powershot camera.

"Skip the mobs and the freezing weather this holiday season," said Mike Fridgen, CEO of Decide.com. "Shop online and save money - up to 44% on some items. If you do head out, arm yourself with the Decide.com App to make price volatility work in your favor."

Decide analysis shows that most popular electronics hit their lowest prices between Cyber Monday and December 13. Decide plans to publish product price drops on their blog to help holiday shoppers save money.

The Decide.com App: know the lowest price and get price predictions for all your electronics shopping

Download and install the Decide.com App for iPhone® and iPod touch® by December 25th, 2011 for your chance to win an American Express gift card for $5,000. For more details and information go to the Decide Contest Page within Facebook or access the Contest Blog Post from your smartphone.

These results are based on Cyber Monday prices on 130 popular electronics products in six categories across eleven metro areas and popular online retailers. Prices are aggregated from multiple sources, and may not include all retailers.

About Decide

Decide is the only shopping service that predicts when to buy consumer electronics with no regrets. Both Decide.com and the new Decide.com App for iPhone® and iPod touch® utilize a 100 terabyte pricing database and predictive algorithms and to tell shoppers when to buy with confidence, or wait for a price drop or newer model to be released. Since launch in June 2011, Decide.com's price predictions have been 77 percent accurate and the average potential savings have been $54 per device. Decide was co-founded by internet search pioneer Oren Etzioni and is supported by consumer Internet and ecommerce veterans. The company raised $8.5M in venture capital from Madrona Venture Group, Maveron and angel investors. To follow Decide, visit the company's blog, Facebook and Twitter.  www.decide.com.

Media contact: Anne Taylor Hartzell
[email protected] /  206.850.6501  /  Twitter: @decide /  Facebook

SOURCE Decide.com

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