DealerTrack Showcases New Digital Retailing Solutions at NADA 2012

LAKE SUCCESS, N.Y., Feb. 2, 2012 /PRNewswire/ -- At the National Automotive Dealers Association Convention and Exposition (NADA 2012), DealerTrack (Nasdaq: TRAK; Booth #1751) will be demonstrating its robust and flexible digital retailing solutions designed to simplify and streamline the online buying process for consumers, while generating more qualified leads and buyers for dealers.

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"Today's increasingly sophisticated consumer wants to complete more of their car research and dealer interaction online, but clunky searches, lack of monthly payment options and complicated finance processes can make for a frustrating experience that often results in a shopper simply leaving a website," said Amit Maheshwari, general manager, DealerTrack Data Services and Digital Retailing Solutions. "Our digital retailing solutions take a significant step forward in alleviating these frustrations by helping streamline the online buying process so that consumers can be moved further down the sales funnel and dealers can focus on highly qualified online leads that hit the dealership's lot ready to buy."

DealerTrack's digital retailing solutions are available either as a set of web services that website developers can utilize to build their own consumer-facing applications or through a simple, intuitive web-based interface plug-in called eBusiness Suite. The following solutions will be shown at NADA 2012:

• DealerTrack SmartFind – A recently-introduced web service that uses proprietary "best match" search algorithms to return a ranked list of available vehicles in inventory, based upon a consumer's specific search parameters, and perform robust comparisons of actual vehicles in inventory;
• PaymentDriver 2.0 – A new version of DealerTrack's web-based online finance payment calculation service for automotive retail portals and websites, giving consumers the ability to generate accurate monthly payments for specific vehicles based on the most current finance rates and residuals available from a dealership's finance partners; and
• FinanceDriver 1.0 – This web service, which will be previewed at NADA 2012, allows automotive retailers to provide robust financing services to consumers during the vehicle research process, including the ability to complete a simplified credit application online.

These innovative digital retailing solutions are available through DealerTrack as well as Chrome Data Solutions, a joint venture between DealerTrack and AutoData. In addition to its Digital Retailing solutions, DealerTrack will be demonstrating its mobile app for vehicle inventory management and merchandising, as well as its DMS offering and popular Compliance solution, in the DealerTrack Booth (#1751) at the upcoming NADA Convention and Expo, in Las Vegas, February 4th – 6th, 2012.

About DealerTrack (www.dealertrack.com)

DealerTrack's intuitive and high-value software solutions and services enhance efficiency and profitability for all major segments of the retail automotive industry, including dealers, lenders, OEMs, agents and aftermarket providers.  DealerTrack, whose solution set for dealers is the industry's most comprehensive, operates the largest online credit application network in the United States, connecting over 17,000 dealers with more than 1,100 lenders.  DealerTrack's Dealer Management System (DMS) provides dealers with easy-to-use tools and real-time data access to enhance their efficiency.  DealerTrack's Inventory offerings provide vehicle inventory management and merchandising solutions to help dealers drive higher in-store and online traffic with state-of-the-art, real-time listings — designed to accelerate used-vehicle turn rates and increase dealer profits. DealerTrack's Sales and F&I solutions allow dealers to streamline the entire sales process as they structure deals from a single integrated platform.  Its Compliance offering helps dealers meet legal and regulatory requirements, and protect their assets.  DealerTrack also offers additional solutions for the automotive industry, including electronic motor vehicle registration and titling applications, paper title storage, and digital document services. For more information visit: www.dealertrack.com.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of DealerTrack's solutions and any conclusions or statements based thereon, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995).  These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include adoption by dealers of DealerTrack's solutions, the performance of DealerTrack's third-party partners and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2010. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. 

TRAK-G

SOURCE DealerTrack

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