DDB Worldwide's DDB Group Singapore Wins Agency of the Year at Marketing's AOTY Awards

DDB and Tribal DDB Take Top Honors in Creative, Branding and Digital

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Jun 06, 2011, 11:31 ET

SINGAPORE, June 6, 2011 /PRNewswire/ -- DDB Group Singapore stole the show, clinching the coveted blue cube and claiming the title of Overall Agency of the Year at Marketing magazine's Singapore Agency of the Year Awards 2011, held Wednesday, June 1.

In addition, the agency group, part of Omnicom Group's DDB Worldwide, took top honors in key categories: DDB won two Gold awards for Creative Agency of the Year and Brand Consultancy Agency of the Year, while Tribal DDB Singapore was awarded the Gold standard and named Digital Agency of the Year.

"This award indicates the very collaborative approach at DDB Group. It is just amazing when very bright talents work together – creatives in the digital CRM, activation or shopper marketing area – with less of the ego and more of the energy in the work. More intelligent, breakthrough marketing solutions emerge; it makes it easy for our clients – integration as we want it. Just for tonight, we feel a little like Barcelona FC. This award is a tribute to our team and our clients – the people who work the work, day after day after day," said David Tang, President and CEO of DDB Group Singapore.

These accolades come on the back of DDB Group Singapore's most recent wins at the Effie Singapore Awards (May 31, 2011): The agency group won three Gold and two Silver Effie awards, claiming the title of "Singapore's Effie Agency" for the eighth consecutive year.

Douglas Faudet, DDB Group Asia Pacific Vice Chairman, who was in attendance at both award ceremonies said, "DDB Group Singapore, under David Tang's inspiring leadership, once again proved why they are our flagship agency in Asia.

"No other agency within our network can claim to be the most effective and the most creative agency in its market. David and his management team have built an agency with nice, talented people and I really think this has had a major influence on the agency's success."

As in previous years, client marketers were surveyed on whom they would most likely engage with across major marketing services disciplines. This year, however, saw a critical change with the introduction of an additional layer of assessment in the form of a judging panel comprised solely of senior client marketers, who ultimately determine the winner. The agency with the highest individual score was granted the title of Agency of the Year. DDB Group Singapore not only scored highly with marketers as a finalist, but also won over the elite judging panel of marketers to claim the title.

The Marketing Agency of the Year awards is an annual industry event organized by Marketing magazine, which recognizes the excellence and effectiveness of agencies through the views and opinions of client marketers and marketing professionals.

Marketing's Overall Agency of the Year 2011
DDB Group Singapore

GOLD/Creative Agency of the Year
DDB Group Singapore

GOLD/Brand Consultancy Agency of the Year
DDB Group Singapore

GOLD/Digital Agency of the Year
Tribal DDB Singapore

DDB Group Singapore

DDB Group Singapore comprises DDB Singapore, Rapp Singapore, Tribal DDB Singapore, Trigger and DDB Health. It is a full service marketing communications agency offering consulting, research, strategy, advertising, design, promotional direct marketing, interactive and events services. DDB Singapore is part of the DDB Worldwide communications network, with more than 206 offices in 96 countries. DDB Worldwide is a member of Omnicom Group Inc. DDB was named IAS Hall of Fame Agency of the Year in 2010 and 2009, and has dominated the Effie Singapore Awards for eight consecutive years.

About DDB

DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign's 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, 2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, the DDB Group helps grow the value and influence of leading brands around the world. DDB Worldwide is part of Omnicom Group Inc. (OMC).

Omnicom Group Inc

Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE DDB