D!conomy Thrives as SAP Digitally Transforms to Benefit Customers of All Sizes

HANNOVER, Germany, March 15, 2016 /PRNewswire/ -- Since its launch in May 2015, the SAP Digital organization has seen brisk demand, with more than 1.3 million unique visitors to SAPStore.com last year and over 10,000 orders.* The company plans to extend live credit-card transactions globally from 32 countries now to over 100 countries by the end of 2016, SAP SE (NYSE: SAP) announced at CeBIT, being held in Hannover March 14–18, 2016. SAP Digital allows anyone to buy and use SAP and third-party solutions simply through a one-click, credit-card purchase. The efforts of SAP Digital are squarely in line with the CeBIT 2016 theme — "d!conomy: join, create, succeed" — which focuses on the digital transformation sweeping across every segment of business and society.

Customers across the globe already benefit from live digital offerings from SAP and partners. They are available online at SAPStore.com and within some actual software offerings (via "in-app" purchase). Through in-app capabilities, customers can seamlessly purchase, upgrade or enable new features without the need to step outside of the product, visit a website or contact a sales rep, for a streamlined customer experience.

"We're transforming SAP to meet changing customer expectations — and by customers, we mean anyone, including those beyond our traditional user base, from individuals to startups, small and midsize businesses, to teams in large enterprises," said Jonathan Becher, SAP's chief digital officer and head of SAP Digital, who will deliver a CeBIT keynote address titled "Digital Transformation: Disrupt or Be Disrupted" on March 16. "We're delivering a broad range of offerings via the consumer-quality, end-to-end digital experience that business consumers are starting to demand."

Key updates on solutions available for purchase through SAP Digital include the following:

SAP® Digital CRM — Simple and Powerful Solution 
SAP's first digitally native solution, SAP® Digital CRM (previously called SAP Digital for Customer Engagement), has reached nearly 4,500 orders* since it was launched in May 2015 and was named a 2016 CUSTOMER Magazine Product of the Year Award winner for exceptional innovation. It's available exclusively at SAPStore.com for purchase for €23 ($29) per user per month or as a free, fully functional 30-day trial.

SAP Digital CRM is helping customers like Pelicano Foundation, a nonprofit organization supporting disadvantaged children in Belgium, run simply and digitally. Pelicano, established in 2011, provides financial support to impoverished children ages 3–18. "We are using SAP Digital CRM to become more efficient and business savvy," said Christian Hoorne, CEO, Pelicano Foundation. "We used to track activities via paper, e-mail and phone calls. Now we're able to manage all of our contacts and interactions with sponsors and caregivers digitally with this software. We can also share information within the direction committee in a highly simplified way. The solution is providing us a new way of working that we call Pelicano 2.0, allowing us to be more efficient so we can focus on our mission of serving children in need."

SAP Makes It Easier Than Ever for Individuals to Benefit from SAP Lumira®  
SAP Lumira® software, standard edition, is now available for a free, productive 30-day trial on SAPStore.com. After the trial period, customers can upgrade within the application itself to the paid version of the product for a new price of €179 ($185) per user. A new version was launched in November 2015. Since then, more than 4,500 orders* have been placed digitally.

Build and Deploy Business Apps Quickly on SAP HANA® Cloud Platform via SAPStore.com 
Also available are digital-ready, user-based packages for SAP HANA® Cloud Platform. They provide an affordable, easy way to extend existing SAP applications to the cloud or build entirely new applications, all for productive use. As with other offerings from SAP Digital, they can be purchased in a completely self-service manner at SAPStore.com, anytime, anywhere, on any device, starting at €20 ($22) per user per month. For more information, read this article.

Future of Learning Simplified With SAP Learning Hub 
Another offering on SAPStore.com is SAP Learning Hub, a cloud-based, enterprise-learning-management solution that enhances digital-learning experiences for users. Since launching the platform in February 2014, SAP has increased the total number of people trained fivefold, reaching 330,000 customers, partners and others who need to understand the company's innovations.

Partner Listings on SAP Store 
Solutions from SAP partners are also available for purchase via PayPal. The latest partner to offer a solution on SAPStore.com is Centigon Solutions. Its CMaps Plugin solution, integrated with SAP BusinessObjects™ Dashboards software, incorporates plug-and-play map visualizations and enterprise location analytics, allowing customers to analyze territories, assets and events inside of dashboard apps. Centigon Solutions joins established partners offering business analytics, mobile apps, cloud solutions and other personal-productivity, business-process offerings, including Approyo, In Mind Computing, Liquid Analytics, Minola Technology, SearchYourCloud, Semos and Warwick Analytics.

SAP is participating as a sponsor of CeBIT 2016, the international digital business event taking place this week. For more information, visit SAP at CeBIT in Hall 11, Stand B62; Hall 4, Stand C02; or online at www.SAPStore.com or the SAP News Center. Follow SAP on Twitter at @sapnews and @sapstore.

* Number of orders includes paid and no-cost orders

About SAP 
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable approximately 300,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2016 SAP SE. All rights reserved.  
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

For customers interested in learning more about SAP products:  
Global Customer Center: +49 180 534-34-24 
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only: 
Amanda Mountain, +1 (315) 878-2290, [email protected], EDT 
Cindy McKendry, +1 (503) 231-7274, [email protected], PDT 
SAP News Center press room; press@sap.com 

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