DC Brands International, Inc. Announces that the Fat Fighter Infomercial Will Begin Airing on 11/11/11!

DENVER, Oct. 31, 2011 /PRNewswire/ -- DC Brands International, Inc., a publicly reporting company under the ticker symbol (HRDN - News), today announced that the Fat Fighter infomercial will begin airing on certain national and local television stations starting November 11.

To see the schedule of the television channels and airing times of the Fat Fighter infomercial go to: http://www.hardnutrition.com/tv/media-schedule.html 

Richard Pearce, CEO and President said, "I am unbelievably excited to be able to announce that we have locked down our initial television schedule for the national roll-out, and can't wait to see the results we get. This national launch of our HARD Nutrition Fat Fighter Functional Beverage certainly marks a monumental day for this Company. A day that I believe will be simply the start of HARD Nutrition becoming a household brand."

Pearce continued, "The fact that we have raised sufficient capital to be able to produce the Fat Fighter inventory that we expect to need, to meet what we believe is going to be a tremendously positive response, is yet another of the logistical issues falling into place to make this national launch a success."

Pearce also said, "My training of the call center staff this week was incredibly productive, and all of those operators 'standing by' are eager to educate the viewers responding to the infomercial, and their passion and energy will be obvious to all that call."

To view the final version of the Fat Fighter infomercial go to: www.hardnutrition.com/tv

Consumers will be able to purchase HARD Nutrition's Fat Fighter by calling the telephone number displayed on the television channel where they see the infomercial, or online at www.fatfighterdrink.com

For more information on Fat Fighter, and the other eight (8) HARD Nutrition functional beverages, and how to get them, go to www.hardnutrition.com  

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005.  DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products.  DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to the success and response rate to the national airing of the Fat Fighter infomercial.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, that viewers of the Fat Fighter infomercial will call the call center and place orders to produce the tremendous results expected by Pearce and HARD Nutrition, our financial condition and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

CONTACT: Wade Brantley
[email protected]

SOURCE DC Brands International, Inc.

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