DC Brands International, Inc. Announces Recent Trips by CEO and CFO to Los Angeles and New York Paying Off

DENVER, Dec. 12, 2011 /PRNewswire/ -- DC Brands International, Inc., a publicly reporting company under the ticker symbol (OTC:HRDN), today announced that last week's trips to Los Angeles and New York were very successful, and puts the Company in position to execute its 2012 business plan beginning the first of January.

The Focus Group in Los Angeles, as discussed during the shareholder call, that was organized and coordinated by Script to Screen, resulted in minor changes being made to the Fat Fighter infomercial that will improve it, and make it an even better infomercial. The Fat Fighter infomercial is now scheduled to be relaunched on a wider media platform beginning the first of the New Year.

Richard Pearce, President and CEO said, "I am extremely excited and encouraged that we have been successful in putting together the pieces to improve the infomercial and fund the media and product purchases necessary to roll out our Fat Fighter infomercial on an expanded scale. The fact that we have been able to address some of the problematic issues that we experienced during the national launch and media test of the infomercial, and make these changes in such short order, gives me the utmost confidence that we should be able to not only meet, but exceed, the projections of our financial model that we presented and discussed during our recent shareholder open house and conference call."

Pearce continued, "The New York meetings were highly productive, and contributed to our success in putting together the investor groups committed to finance the media and product purchases that are integral to the expanded relaunch of the Fat Fighter infomercial. We are now working at an accelerated pace to diligently process all of the documents necessary to secure this funding that will allow us to meet all of our cash needs as presented during our shareholder open house, and detailed in our 8K filing. We all know that the "New Year Resolution Season" is the prime market for weight loss product sales, and we are poised to take advantage of this business opportunity."

For information on how to get Fat Fighter or any of the other functional beverages from HARD Nutrition go to www.fatfighterdrink.com

For more information on DC Brands International, Inc. go to www.hardnutrition.com

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005.  DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products.  DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include any forward looking statements made by Richard Pearce and his confidence in meeting and exceeding business model projections.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, any expected sales results from the airing of the Fat Fighter infomercial, and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

CONTACT:  Wade Brantley,
[email protected]

SOURCE DC Brands International, Inc.