DC Brands International, Inc. Announces a New Look Label and Professor Nutrition

DENVER, April 23, 2012 /PRNewswire/-- DC Brands International, Inc., a publicly reporting company under the ticker symbol (OTC: HRDN), today announces that it is repackaging its H.A.R.D. Nutrition Functional Water Systems with an all new look!

The new look package will be a full bottle shrink wrap label that allows enough real estate to comprehensively list all of the nutritional ingredients found both in the patented flip-top cap, and the beverage. The Company believes that by listing all of the nutritional ingredients in the H.A.R.D. Nutrition Functional Water Systems on the outside of the bottle, a more accurate and favorable nutritional value will be calculated and applied by retailers that practice such a grading system.

Richard Pearce, President and CEO said, "We are really excited to unveil this new incredible eye-catching full bottle label. We realized that our previous, revolutionary two-stage peel back label was actually creating an unfortunate problem for us, in that the nutritional values seem to be calculated by only assessing the ingredients that show on the outside of a label. Our unique problem was having such a large amount of natural vitamins, supplements, and minerals in our Functional Water Systems, and the peel back label seemed to be the best solution. This two-stage peel back label also served to meet FDA requirements. However, we have found that not only the consumer, but also the agencies calculating the nutritional values, simply would not peel back the label to get the entire view of the significant nutritional value of our product. It is this aspect of having so much nutritional value and all natural ingredients that has made us stand out in the crowded field of so called functional beverages."

Pearce continued, "This eye-popping label is just what I believe we need to grab the consumer's attention when they see our product on the shelf, and it will meet the criteria of having all ingredients easily listed on the label. Additionally, with this new look labeling we are introducing our new mascot, Professor Nutrition, and his tag line of 'accomplish your mission with H.A.R.D. Nutrition.' Professor Nutrition will help us explain the nine separate functions in such a way that the consumer will immediately know what to expect from each of our Functional Water Systems."

Pearce added, "We have field tested the new label with several industry experts, and potential retailers, and are incredibly encouraged by the reactions and responses. I fully anticipate that we will get the attention of major retailers and potentially expand our sales."

To see the new labels, along with Professor Nutrition, go to the Company website www.hardnutrition.com

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005.  DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, Inc. and its HARD Nutrition Functional Water Systems, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding any increase or growth of sales of H.A.R.D. Nutrition Functional Water Systems because of a positive reaction from the consumer to the new label."

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, Pearce's optimism and expectation for improved branding, additional revenues from any increased exposure of H.A.R.D. Nutrition Functional Water Systems and accounts or relationships with major retailers, and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

CONTACT: Wade Brantley
[email protected]

SOURCE DC Brands International, Inc.