Day 6 Sports Group Hit A Home Run With MLB, MLB.com & MLBPA For Backyard Sports Franchise Re-Launch
–MLB All-Star Andrew McCutchen to Be the Face of Backyard Sports Baseball –
LOS ANGELES, CA, March 18, 2015 /PRNewswire/ - Sports and entertainment company, Day 6 Sports Group, continues to build a powerful team for its re-launch of the Backyard Sports franchise by working with Major League Baseball (MLB), MLB.com and Major League Baseball Player's Association (MLBPA) for the franchise's baseball line.
(Photo: http://photos.prnewswire.com/prnh/20150318/182836)
The successful digital game series, which features kid versions of popular professional sports stars, originally launched in 1997 and is making its return to the marketplace this spring. It will be available on mobile gaming platforms for smartphones and tablets and will feature an exciting new roster of the world's biggest professional sports stars. The brand also is introducing a new line of "smart sports toys" that interact with the digital games in order to encourage kids to lead more active, healthy lifestyles.
Andrew McCutchen, All-Star center fielder for the Pittsburgh Pirates, will become the face of the Backyard Sports Baseball line. McCutchen is the first MLB player to sign an endorsement deal with the franchise.
"I'm incredibly excited to be the cover athlete for Backyard Sports Baseball," said McCutchen. "This is a fun and unique franchise that will reach the next generations of baseball fans and allow them to experience the same joy of sport I did growing up."
"Re-launching Backyard Sports in partnership with MLB, MLB.com and MLBPA is an exciting milestone for us," said Ronnie Frankowski, CMO, Day 6 Sports Group."And having a brand ambassador on our team as talented and electric as Andrew is simply thrilling."
Backyard Sports Baseball is available now in the App Store for iOS and Google Play for Android. Visit www.BackyardSports.com for more information.
About Day 6 Sports Group:
Our mission is to bring the joy of sport and recreation to fans of all ages by delivering opportunities to lead more healthy lifestyles through our portfolio of social, active brands. We create products and experiences that make any day feel like a Saturday (the 6th and most fun day of the week). We believe in the positive impact of sport. We believe it's better to be active. We believe more friends equals more fun. So don't wait for the 6th day to come around…make every day your Day 6.
SOURCE Day 6 Sports Group
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