David's Bridal Co-Presenting with Attensity on Enabling Companies to Improve Customer Loyalty Through Social CRM

What:

"Putting Open-Ended Text to Work for Your Business" is a presentation on how David's Bridal, the largest retailer of bridal apparel in the United States, has adopted new software solutions from Attensity for social media monitoring and analytics.

Who:

Jeff Johnson, Vice President of Solutions for Attensity

Scott Rogers, Director of Strategic Planning at David's Bridal

With more than 50 years of bridal experience, David's Bridal has over 300 locations nationwide, as well as the #1 ranked wedding website (www.davidsbridal.com). Mr. Rogers will present how David's Bridal has gained a strategic competitive advantage through Attensity's social media monitoring solution to better understand customers through conversations in social media. He and Mr. Johnson will describe how David's Bridal has implemented Attensity solutions for Social CRM to track conversations in social media (such as advice and opinions on gowns, shoes and brands), relate those conversations to satisfaction survey results and other customer information, and act on the data to drive more effective agent service and to enhance customer loyalty.

Why:

With social media becoming a growing factor in how companies interact with customers, it's essential to be able to intelligently parse sentiment and pull out issues and opportunities hidden in customer data found on the Internet and in customer surveys. With both positive and negative sentiment and issues often expressed within the same sentence, unstructured data in customer comments requires highly accurate tools for more effective interpretation.

When:

Wednesday, May 12, 10 - 11 a.m.

Where:

Vision 2010: Vovici User Conference, Reston Hyatt, Reston, Virginia

How:

http://vision2010.vovici.com/

Contact:

Michelle de Haaff

(650) 433-1700

[email protected]