Data analytics market to grow by USD 21,436 million between 2022 and 2027; Growth driven by extensive use of modern technology in company operations - Technavio

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Mar 15, 2023, 00:00 ET

NEW YORK, March 15, 2023 /PRNewswire/ -- The data analytics market size is estimated to grow by USD 21,436 million from 2022 to 2027 at a CAGR of 13.84% during the forecast period. The growth of the market is driven by the extensive use of modern technology in company operations. Enterprises across industries are adopting advanced technologies to boost productivity and enhance their product or service offerings. The use of technologies such as cloud, IoT, big data, and analytics has resulted in innovation and is supporting the development of the business ecosystem. The adoption of these technologies is also helping enterprises to understand customer engagement through metrics. All these factors are creating significant growth opportunities for vendors in the market. To understand more about the data analytics market size historic period (2017 to 2021) and forecast (2023-2027), request a sample report

Technavio has announced its latest market research report titled Global Data Analytics Market 2023-2027

Data Analytics Market Insights -

Vendors: 15+, including Alteryx Inc., Amazon.com Inc., Datameer Inc., Dell Technologies Inc., Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mu Sigma, Oracle Corp., Rapidops Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc., TIBCO Software Inc., Zoho Corp. Pvt. Ltd., Alphabet Inc., Fair Isaac Corp., among others
Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
Segments: Component (Services, software, and Hardware), Deployment (Cloud and On-premise), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

Data Analytics Market – Regional analysis
The market is analyzed across regions such as North America, Europe, APAC, Middle East and Africa, and South America. North America will account for 33% of the market growth during the forecast period. The increase in the usage of smartphones, wearable gadgets, and other smart-connected devices has been crucial in driving the growth of the regional market. In addition, factors such as increased medical tourism and the strong presence of top vendors are supporting the growth of the data analytics market in North America.

Global Data Analytics Market - Vendor Insights

Technavio report analyzes the market's competitive landscape and offers information on several market vendors including –

Amazon.com Inc. - The company offers Data analytics through various tools such as data access and blend with various cloud sources, data exploration, profiling and cataloging, data enrichment, and geospatial analytics.
Datameer Inc. - The company offers Data Lakes and Analytics on AWS, from data movement, data storage, data lakes, big data analytics, log analytics, streaming analytics, business intelligence, and machine learning or ML to anything in between, AWS offers purpose-built services that provides the performance and scalability at lowest cost.
Dell Technologies Inc. - The company offers data analytics solutions through coding and non-coding method with a built-in catalog that can be shared across various fields.
Hewlett Packard Enterprise Co. - The company offers Data analytics through data lakehouse, dataStax application for noSQL, and real-time data screening.

Global Data Analytics Market – Market Dynamics

Major Drivers –

The extensive use of modern technology in company operations is becoming the major factor driving the growth of the global data analytics market. Advanced technologies and application such as the cloud, IoT, big data and analytics, mobility, and social media has revolutionized the overall business ecosystem. Online services have already set a benchmark in the banking and financial sectors which further lead to significant growth in online activity and websites.
The growing reach of the Internet and increasing usage of linked and integrated technologies will boost the global data analytics market growth. The growing usage rate of the Internet and the availability of various ways to access the Internet have led to a significant rise in data volumes. This has increased the development and expansion of high-speed Internet services. Globalization and economic expansion are also some key factors promoting increased data generation globally.
Rising need to improve business efficiency - Download PDF Sample

KEY challenges –

An exponential increase in data
Data privacy and security concerns
Increasing threat from open-source data analytics vendors

Drivers and challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report.

The data analytics market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this data analytics market report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the data analytics market between 2023 and 2027
Precise estimation of the size of the data analytics market and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the data analytics market industry across North America, Europe, APAC, Middle East and Africa, and South America
A thorough analysis of the market's competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of data analytics market vendors

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Data Analytics Market Scope
Report Coverage	Details
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 13.84%
Market growth 2023-2027	USD 21,436 million
Market structure	Fragmented
YoY growth 2022-2023 (%)	11.47
Regional analysis	North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution	North America at 33%
Key countries	US, China, India, UK, and Germany
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Alteryx Inc., Amazon.com Inc., Datameer Inc., Dell Technologies Inc., Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mu Sigma, Oracle Corp., Rapidops Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc., TIBCO Software Inc., Zoho Corp. Pvt. Ltd., Alphabet Inc., and Fair Isaac Corp.
Market dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Table of contents:

1 Executive Summary

1.1 Market overview

Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
Exhibit 07: Executive Summary – Chart on Incremental Growth
Exhibit 08: Executive Summary – Data Table on Incremental Growth
Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem

Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition

Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027

Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global data analytics market 2017 - 2021

Exhibit 18: Historic Market Size – Data Table on Global data analytics market 2017 - 2021 ($ million)

4.2 Component Segment Analysis 2017 - 2021

Exhibit 19: Historic Market Size – Component Segment 2017 - 2021 ($ million)

4.3 Deployment Segment Analysis 2017 - 2021

Exhibit 20: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021

Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

4.5 Country Segment Analysis 2017 - 2021

Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary

Exhibit 23: Five forces analysis - Comparison between2022 and 2027

5.2 Bargaining power of buyers

Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers

Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants

Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes

Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry

Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition

Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Component

6.1 Market segments

Exhibit 30: Chart on Component - Market share 2022-2027 (%)
Exhibit 31: Data Table on Component - Market share 2022-2027 (%)

6.2 Comparison by Component

Exhibit 32: Chart on Comparison by Component
Exhibit 33: Data Table on Comparison by Component

6.3 Services - Market size and forecast 2022-2027

Exhibit 34: Chart on Services - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Services - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Services - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Services - Year-over-year growth 2022-2027 (%)

6.4 software - Market size and forecast 2022-2027

Exhibit 38: Chart on software - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on software - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on software - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on software - Year-over-year growth 2022-2027 (%)

6.5 Hardware - Market size and forecast 2022-2027

Exhibit 42: Chart on Hardware - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on Hardware - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on Hardware - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Hardware - Year-over-year growth 2022-2027 (%)

6.6 Market opportunity by Component

Exhibit 46: Market opportunity by Component ($ billion)

7 Market Segmentation by Deployment

7.1 Market segments

Exhibit 47: Chart on Deployment - Market share 2022-2027 (%)
Exhibit 48: Data Table on Deployment - Market share 2022-2027 (%)

7.2 Comparison by Deployment

Exhibit 49: Chart on Comparison by Deployment
Exhibit 50: Data Table on Comparison by Deployment

7.3 Cloud - Market size and forecast 2022-2027

Exhibit 51: Chart on Cloud - Market size and forecast 2022-2027 ($ billion)
Exhibit 52: Data Table on Cloud - Market size and forecast 2022-2027 ($ billion)
Exhibit 53: Chart on Cloud - Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on Cloud - Year-over-year growth 2022-2027 (%)

7.4 On-premise - Market size and forecast 2022-2027

Exhibit 55: Chart on On-premise - Market size and forecast 2022-2027 ($ billion)
Exhibit 56: Data Table on On-premise - Market size and forecast 2022-2027 ($ billion)
Exhibit 57: Chart on On-premise - Year-over-year growth 2022-2027 (%)
Exhibit 58: Data Table on On-premise - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Deployment

Exhibit 59: Market opportunity by Deployment ($ billion)

8 Customer Landscape

8.1 Customer landscape overview

Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation

Exhibit 61: Chart on Market share by geography 2022-2027 (%)
Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison

Exhibit 63: Chart on Geographic comparison
Exhibit 64: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2022-2027

Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.4 Europe - Market size and forecast 2022-2027

Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027

Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 Middle East and Africa - Market size and forecast 2022-2027

Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.7 South America - Market size and forecast 2022-2027

Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027

Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 China - Market size and forecast 2022-2027

Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)

9.10 UK - Market size and forecast 2022-2027

Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.11 Germany - Market size and forecast 2022-2027

Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.12 India - Market size and forecast 2022-2027

Exhibit 101: Chart on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 102: Data Table on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 103: Chart on India - Year-over-year growth 2022-2027 (%)
Exhibit 104: Data Table on India - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography

Exhibit 105: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges

Exhibit 106: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape

Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption

Exhibit 108: Overview on factors of disruption

11.4 Industry risks

Exhibit 109: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered

Exhibit 110: Vendors covered

12.2 Market positioning of vendors

Exhibit 111: Matrix on vendor position and classification

12.3 Alteryx Inc.

Exhibit 112: Alteryx Inc. - Overview
Exhibit 113: Alteryx Inc. - Product / Service
Exhibit 114: Alteryx Inc. - Key news
Exhibit 115: Alteryx Inc. - Key offerings

12.4 Amazon.com Inc.

Exhibit 116: Amazon.com Inc. - Overview
Exhibit 117: Amazon.com Inc. - Business segments
Exhibit 118: Amazon.com Inc. - Key news
Exhibit 119: Amazon.com Inc. - Key offerings
Exhibit 120: Amazon.com Inc. - Segment focus

12.5 Datameer Inc.

Exhibit 121: Datameer Inc. - Overview
Exhibit 122: Datameer Inc. - Product / Service
Exhibit 123: Datameer Inc. - Key offerings

12.6 Dell Technologies Inc.

Exhibit 124: Dell Technologies Inc. - Overview
Exhibit 125: Dell Technologies Inc. - Business segments
Exhibit 126: Dell Technologies Inc. - Key news
Exhibit 127: Dell Technologies Inc. - Key offerings
Exhibit 128: Dell Technologies Inc. - Segment focus

12.7 Fair Isaac Corp.

Exhibit 129: Fair Isaac Corp. - Overview
Exhibit 130: Fair Isaac Corp. - Business segments
Exhibit 131: Fair Isaac Corp. - Key news
Exhibit 132: Fair Isaac Corp. - Key offerings
Exhibit 133: Fair Isaac Corp. - Segment focus

12.8 Hewlett Packard Enterprise Co.

Exhibit 134: Hewlett Packard Enterprise Co. - Overview
Exhibit 135: Hewlett Packard Enterprise Co. - Business segments
Exhibit 136: Hewlett Packard Enterprise Co. - Key news
Exhibit 137: Hewlett Packard Enterprise Co. - Key offerings
Exhibit 138: Hewlett Packard Enterprise Co. - Segment focus

12.9 International Business Machines Corp.

Exhibit 139: International Business Machines Corp. - Overview
Exhibit 140: International Business Machines Corp. - Business segments
Exhibit 141: International Business Machines Corp. - Key offerings
Exhibit 142: International Business Machines Corp. - Segment focus

12.10 Microsoft Corp.

Exhibit 143: Microsoft Corp. - Overview
Exhibit 144: Microsoft Corp. - Business segments
Exhibit 145: Microsoft Corp. - Key news
Exhibit 146: Microsoft Corp. - Key offerings
Exhibit 147: Microsoft Corp. - Segment focus

12.11 Mu Sigma

Exhibit 148: Mu Sigma - Overview
Exhibit 149: Mu Sigma - Product / Service
Exhibit 150: Mu Sigma - Key offerings

12.12 Oracle Corp.

Exhibit 151: Oracle Corp. - Overview
Exhibit 152: Oracle Corp. - Business segments
Exhibit 153: Oracle Corp. - Key news
Exhibit 154: Oracle Corp. - Key offerings
Exhibit 155: Oracle Corp. - Segment focus

12.13 Salesforce.com Inc.

Exhibit 156: Salesforce.com Inc. - Overview
Exhibit 157: Salesforce.com Inc. - Product / Service
Exhibit 158: Salesforce.com Inc. - Key news
Exhibit 159: Salesforce.com Inc. - Key offerings

12.14 SAP SE

Exhibit 160: SAP SE - Overview
Exhibit 161: SAP SE - Business segments
Exhibit 162: SAP SE - Key news
Exhibit 163: SAP SE - Key offerings
Exhibit 164: SAP SE - Segment focus

12.15 Sisense Ltd.

Exhibit 165: Sisense Ltd. - Overview
Exhibit 166: Sisense Ltd. - Product / Service
Exhibit 167: Sisense Ltd. - Key offerings

12.16 ThoughtSpot Inc.

Exhibit 168: ThoughtSpot Inc. - Overview
Exhibit 169: ThoughtSpot Inc. - Product / Service
Exhibit 170: ThoughtSpot Inc. - Key offerings

12.17 Zoho Corp. Pvt. Ltd.

Exhibit 171: Zoho Corp. Pvt. Ltd. - Overview
Exhibit 172: Zoho Corp. Pvt. Ltd. - Product / Service
Exhibit 173: Zoho Corp. Pvt. Ltd. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist

Exhibit 174: Inclusions checklist
Exhibit 175: Exclusions checklist

13.3 Currency conversion rates for US$

Exhibit 176: Currency conversion rates for US$

13.4 Research methodology

Exhibit 177: Research methodology
Exhibit 178: Validation techniques employed for market sizing
Exhibit 179: Information sources

13.5 List of abbreviations

Exhibit 180: List of abbreviations

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