Dale Jarrett Racing Adventure to Open Western Hub in Las Vegas

HICKORY, N.C., Nov. 7, 2011 /PRNewswire/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime experience company, announced today that it has entered into an agreement with Las Vegas Motor Speedway, a subsidiary of Speedway Motorsports, Inc. (NYSE: TRK), and will establish a western operations hub in Las Vegas, effectively opening up markets in the western half of the United States.  The agreement commits 34 event dates to the company throughout 2012.  This represents a 50% increase over the company's entire 2011 schedule and boosts the company to over 100 annual event days for the first time in its history.

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Commenting on the development, CEO Tim Shannon said, "We are particularly pleased to be announcing our expansion into Las Vegas with a second operations hub.  We've been working for years to make this move but have been unable to secure the event dates because of a long standing exclusive contract between Las Vegas Motor Speedway and our primary competitor.  We're gratified that LVMS management has seen the advantage of allowing us to bring our superior program to Las Vegas and to compete in what is arguably the best market in the United States.  

"In addition to developing the Las Vegas market, Glenn Jarrett, who will be running our western hub, will also be able to expand the Racing Adventure into two other major markets, Phoenix and Southern California."

About Las Vegas

According to Forbes Traveler, Las Vegas is the second most popular tourist destination in the nation with 30 million visitors annually, behind only New York City.  The Las Vegas Visitors and Convention Authority reports that 20% of the visitors in 2010 attended other paid attractions outside of casino based activities and shows.  This pegs our initial potential customer base at approximately 6 million visitors per year.  We intend on working closely with the hotels and casinos to develop packages that will allow us to capture a growing segment of that market in the coming months and years.  This is one instance where what happens in Vegas won't stay in Vegas... it'll show up on Dale Jarrett Racing Adventure's bottom line.

About Dale Jarrett Racing Adventure

The Dale Jarrett Racing Adventure offers racing fans the opportunity to race an authentic race car on a major racetrack.  Our racing "adventurers" enjoy a life-defining experience.  They receive vital training from top racing instructors, wear real racing suits and safety gear, and pilot a race car that was once driven by one of the racing greats. Hand signals from the instructor teach you to race like the pros.  We surpasses "follow-the-leader" approaches and teach guests to race like NASCAR drivers, find the line, draft, and pass for optimum fun. Our 100% safety record and numerous celebrity endorsements testify to the excitement and unforgettable thrill of our racing adventure.  For more information visit http://RacingAdventure.com

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involve risks and uncertainties.  Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it.  The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters.  Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

Media Contact:  Tim Shannon, +1-888-467-2231, [email protected]

SOURCE Dale Jarrett Racing Adventure, Inc.