DaDaABC's Brain Spark Lab Creates a New Platform For Connecting Offline Educational Publishing Houses and Online Education

Experts in the industry all agreed that online English education for young learners is growing rapidly but a regulated industry operating model has yet to be formed, particularly in terms of learning outcomes. The definition of various standards for online education performance to match or even exceed the satisfactory results in offline education is a key issue for all online education institutions and one that requires contemplation and exploration. DaDaABC established the online language education research center to provide an optimal path for solving the issue by consolidating high-quality education resources on its own platform. The establishment of the "Brain Spark Lab" is another significant move after DaDaABC's Strategic Cooperation Launching Ceremony for "Defining Online English Language Education for Next-Generation Youth" in July this year.

The purpose of Brain Spark Lab is to advance the collaboration between the K-12 online English education institution and world-renowned education organizations in order to create superior and more effective instructional models.

The launch of Brain Spark Lab marks a critical juncture in DaDaABC's opportunities to further its cooperation with strategic partners on numerous education projects. On the same day, Brain Spark Lab officially announced its first program, the Pearson DaDaABC Teachers' Academy, a joint English education research and teacher training center led by the Publishing Director of English Language, Pearson Education Asia and Editor-in-Chief of Primary Longman Express (PLE) 2.0,  which was licensed to DaDaABC and brought online earlier. A one-week workshop will be provided by Pearson HK Education Research and Teacher Training Teams to introduce the key features of the PLE 2.0 system and how to implement the curriculum on the DaDaABC Platform. It is reported that such education research and training workshops will be organized by both parties as regular events. 

Pearson PLE 2.0 Series Teaching Materials

DaDaABC's Vice President of Education Joyce Shum said in her statement to the press at the event, "DaDaABC's online platform has tens of thousands of courses and education events each day. The platform has therefore accumulated massive amounts of statistics on education models and used them for analysis and deduction to provide a series of feedback for education plans for the purposes of optimizing teachers' education models and providing more personalized learning plans. The feedback can promote the effective completion of the education goals and allow the children's studies to progress smoothly and naturally." She further explained that, "In addition to the use of big data technologies to provide the aforementioned feedback and optimization, the Brain Spark Lab will also dedicate itself to the refinement and integration of the advantages of online and offline education models to effectively implement K-12 online language education."

As a special guest at the Brain Spark Lab's opening ceremony, Ann Chan, Publishing Director of Pearson Education Asia, as DaDaABC's strategic partner, extended her congratulations to DaDaABC and joined the group in unveiling the new Pearson DadaABC Teachers' Academy. Ann Chan stated that: "The strategic partnership between Pearson and DaDaABC has established a strong sense of trust and understanding between our two organizations. DaDaABC is an institution that performs exceedingly well in innovative online K-12 English education in China and it also highly respects the basic laws of education. Online education may be a new industry but education itself is an industry that requires meticulous effort and patience. DaDaABC is meticulous and serious in its research on education. It is not an Internet company that prioritizes speed above all else. It focuses on students' learning experiences, teachers' pedagogy, and a personalized design of the entire learning process. It fits Pearson's strategies perfectly. Pearson has seized every opportunity for innovation over its century-and-a-half of development, which has made it the powerhouse in global education publishing that it is today. Pearson is now accelerating its digital transformation of education content and our pressing need forms a solid basis of cooperation with DaDaABC. The joint establishment of Brain Spark Lab and Pearson DaDaABC Teachers' Academy signifies Pearson's century-long education ideals, which will be delivered to each of DaDaABC's students through their high quality teachers. With their ongoing innovative education methods, the children can continue to have a fresh learning experience."

Founder and CEO of DaDaABC Ms. Hui Zhi stated, "Brain Spark Lab is the core driving force of DaDaABC's endeavor to build 'an international school without walls'. Its establishment signifies DaDaABC's creative definition of the performance of online language education. In the future, DaDaABC will use Brain Spark Lab to concentrate world leading education ideals and resources on the online platform to provide services directly to Chinese children and parents. The lab's English name is 'Brain Spark Lab', which contains yet another vision of DaDaABC -- to spark innovative education methods through exploration and cooperation and to inspire the wisdom of Chinese students. I believe that our persistence and pragmatism will provide more children with equal and convenient access to high-quality online language education services and provide more possibilities for their futures."

According to reports, DaDaABC has actively sought to create a new development path for online K-12 English language education since its establishment. To achieve this, DaDaABC started from the education model and content to connect high quality education resources from around the world. In terms of education models, DaDaABC's unique "one-on-one fixed tutor" mode allows children to receive exclusive education and care from fixed foreign tutors. The teachers and students would not only work toward common goals in the education process, but will also form strong bonds between teachers and students to break the barriers often caused by online education. At the same time, DaDaABC continues to uphold the "human-oriented" education ideal to encourage teachers to design different courses for different students in order to obtain specific learning results. DaDaABC's ideals and methods uphold the essence of education and earn it the well-deserved title of parents' top brand in the industry. All DaDaABC tutors are from English-speaking countries with international English teacher qualifications such as TESOL. DaDaABC also has substantial amounts of foreign tutors with bilingual teaching capabilities in English and French or English and Spanish to satisfy the requirements of different parents.

In terms of content selection, DaDaABC has established a strategy of using world-class authoritative materials and connecting with authoritative content publishers. As of September 2017, DaDaABC has established comprehensive partnerships with Pearson, Cengage Learning's National Geographic Learning, Highlights for Children, Penguin Random House, Foreign Language Teaching and Research Press etc. for high-quality education content. It has introduced large quantities of education materials and advanced evaluation systems such as PLE courses, REACH courses, and PTE Young Learners exams and established digital content databases for related education materials.

Senior industry analysts believe that the establishment of the Brain Spark Lab and the online language education center will help solidify DaDaABC's unique developmental advantages. DaDaABC has always seized opportunities such as the comprehensive collaborations with traditional publishers in the early days to the current establishment of an education research platform that provides feedback for research education in concert with top international publishers. DaDaABC's lead will be even more significant with the upgrade of online education content in the future, which will make quality education content a critical soft power in the online education industry.

About DaDaABC:

Online English education brand DaDaABC is an English training organization that focuses on providing online English learning opportunities for K-12 students. Following four years of development, DadaABC has become China's first online learning platform to broadly implement interactive classrooms that support multi-directional iPad video classes. Its self-developed 100% transparent classroom enables parents to monitor their child's learning experience from anywhere using an iPhone. The high efficiency, convenience, and personalized features have won DaDaABC unanimous praise from within and outside the industry.

DaDaABC's tens of thousands of paying students are spread across Mainland China, Korea, Japan, France, Germany, Hong Kong, Macau, and Taiwan. DaDaABC employees European and American teachers who are native English speakers, and who have earned TESOL certificates. It is a strategic partner of TESOL China's online English education program. DaDaABC's English platform offers tens of thousands of courseware which can satisfy the English learning needs of students of all ages and levels, empowering children to communicate confidently with English teachers across he globe via an internet connection, and enabling students to achieve a mastry of English that gives them a decisive competitive advantage.

About Pearson:

Pearson is one of the world's leading education groups and its history goes back over 170 years. Pearson is dedicated to providing educators and students of all ages with quality education content, technologies, tests, evaluations, professional certifications, and other services related to education. Pearson has expanded its business to over 70 countries and regions across the world. It owns several renowned education brands such as Longman, "New Concept English", and "Pearson English Kids Reader".

Pearson has the largest market share in higher education across the world, particularly in the United Kingdom and the United States. It also holds world-leading positions across multiple disciplines. In addition to higher education, Pearson Education also leads the world in English language education, middle school and elementary school education, professional publications, examinations, tests, and online education. Pearson also holds an authoritative position in dictionaries, English courses, English grammar, and books across the world.

About the Brain Spark Lab:

DaDaABC's Brain Spark Lab was established in Hong Kong on September 13, 2017. The lab is located in DaDaABC's online language education research center. DaDaABC uses big data technology to analyze and integrate feedback provided by teachers and students through the online education platform for the purposes of providing experience and basis for the optimization of education methods and personalized education plans. DadaABC will also be cooperating with Pearson, National Geographic Learning, Highlights Publishing, Penguin Random House, and the Foreign Research & Language Press in education research activities which focus on using this lab as a platform for cooperating in developing suitable online educational contents.

Brain Spark Lab's first program is the Pearson DadaABC Joint English Education Research and Teacher Training Center. The Center represents the fruit of DaDaABC and Pearson's partnership. Pearson shares its own rich business experience with DaDaABC through the Center to help establish education research and teacher training regulations, which help DaDaABC advance English language education tasks in a healthier and more orderly manner.

Using the Pearson DadaABC Joint English Education Research and Teacher Training Center as a blueprint, the Brain Spark Lab will continue to establish further cooperative programs and form a diverse range of products while continuing to optimize integration between projects, joining in support of DaDaABC's mission to create a wall-less international school.

SOURCE DaDaABC