CURATIONS With Stefani Greenfield Debuts Luxurious New Fragrance Exclusively With HSN On June 19

- NEW CURATIONS EAU DE PARFUM IS THE FIRST FRAGRANCE FROM STYLE GURU STEFANI GREENFIELD -

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Jun 06, 2012, 01:13 ET

NEW YORK and ST. PETERSBURG, Fla., June 6, 2012 /PRNewswire/ -- Celebrating the third anniversary of "CURATIONS with Stefani Greenfield," CURATIONS Eau de Parfum will debut exclusively on HSN, HSN.com and via HSN mobile on Tuesday, June 19, 2012. CURATIONS Eau de Parfum was personally developed by Greenfield as the very first layer of style that touches your skin. With a career devoted to helping women look and feel better, she approached her first ever fragrance from a fashion perspective.

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"Applied directly to the skin as part of your morning ritual before getting dressed for the day, CURATIONS Eau de Parfum provides the perfect foundation to layer on your signature look for the day, from the body up," said Stefani Greenfield, CURATIONS, creator and host. "Skin fresh from the shower or bath absorbs beautifully. The fragrance seeps in and you start your new day feeling beautiful and empowered. It's about living in the moment."

"CURATIONS has celebrated women and their personal style journey for three exciting years," said Greenfield. "During that time, we've built a relationship of trust with our HSN customers that allows them to look as good as they feel and feel as good as they look. I love bringing new fashion finds to my fans that will become collectible, 'must wear' items in their everyday wardrobe."

"As we developed CURATIONS Eau de Parfum, we blended luxuriously fragrant notes to create a journey for the senses," adds Greenfield. "It's a gift to our audience as we celebrate this special anniversary together."

The fragrance unfolds into a heart of hypnotic florals where rose, freesia, neroli and iris intermingle. Bright notes of apricot blossom & mandarin sparkle with the richness of black currant. Ultimately, the notes are warmly wrapped in a sensual base of exotic patchouli, creamy sandalwood & the glow of rich amber for a lingering elegance.

CURATIONS with Stefani Greenfield made its debut on HSN in March of 2009 and quickly found an audience. "Stefani and CURATIONS by Stefani Greenfield both have a very loyal following on HSN," said Betsy Olum, General Manager of Beauty and Merchandising Strategy at HSN. "Fragrance is an exceptionally strong category for us and to expand the brand into beauty was the next logical step. We're thrilled to add CURATIONS Eau de Parfum exclusively at HSN."

For more information on CURATIONS by Stefani Greenfield visit HSN.com or join the conversation @HSN on Facebook and Twitter.

CURATIONS Eau de Parfum

The Fragrance: Bright notes of apricot blossom and mandarin sparkle with the richness of black currant.

A voluptuous heart of hypnotic florals where rose, freesia, neroli and iris intermingle:

Top Notes: Apricot Blossom, Mandarin, Carnation
Middle Notes: Freesia, Neroli, Iris
Bottom Notes: Patchouli, Sandalwood, Amber

Launch Pricing:
1.7 oz Eau de Parfum retails for $54.00 on HSN – with a special launch price of $48.00

About CURATIONS with Stefani Greenfield:
CURATIONS is a collection of hand-picked items, created and curated by fashion authority Stefani Greenfield, at accessible price points. The collection draws inspiration from international travel experiences - Morocco, India, Istanbul and the Greek Islands - and a belief that cultivating style is a journey. Featuring apparel, jewelry, shoes, sunglasses, handbags and scarves, the CURATIONS mantra is - "luxury has no tiers" at $28 or $2800, value is defined by beauty, meaning and endurance.

About HSN:
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com - is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.

About Full Picture:
Full Picture combines talent with innovative formats to execute original programming concepts, capitalizing on the company's extensive expertise, experience, and relationships in entertainment, fashion, and beauty. Full Picture co-created and executive-produces the seven-time Emmy-nominated, PGA-nominated, and Peabody Award-winning television series Project Runway and produced Project Runway's companion series Models of the Runway and The CW's Stylista. Full Picture's award-winning Digital Media Division focuses on creating strategic, seamlessly integrated branded content for global brands such as Procter & Gamble, Kraft, Tylenol and Kellogg's. Full Picture's digital content has been recognized with Webby, Communicator, W3, Davey, and Hermes Awards for producing shows including The Victory Project, Mind Body Balance, Home Sweet Home and Style Studio for MSN.

SOURCE HSN