Cumberland Farms Saves Customers $1 Million On Gas With SmartPay Check-Link

FRAMINGHAM, Mass., May 15, 2013 /PRNewswire/ -- Cumberland Farms, a leading convenience and gasoline retailer, today announced that its customers have saved $1,000,000 on gas since the launch of its free SmartPay Check-Link^SM payment program in January. The program lets customers pay for gas and in-store purchases using their mobile phones or with a payment card. Free to enroll, SmartPay Check-Link users automatically save 10 cents on every gallon of gas, every day.

"The response to the SmartPay Check-Link program has been incredible thus far, and we're so proud of the fact that our customers have saved such a significant amount in the short period of time since its launch," said Ari Haseotes, President of Cumberland Farms. "With Memorial Day right around the corner and the summer travel season ahead, we hope even more customers will take advantage of this convenient new way to pay - and save - every time they fill up at our pumps."

Smart-Pay Check-Link is available in both a mobile app and a payment card format, and ensures secure, PIN-based transactions to a user's checking account. Anyone can enroll for free at cumberlandfarms.com/smartpay. To use, customers can swipe their SmartPay Check-Link card or pay with their mobile phone right at the pump and instantly save 10 cents per gallon on gas, every day. Following the transaction, mobile app users are automatically e-mailed a receipt and notified of how much money they saved on that transaction by using SmartPay – and their lifetime savings with the program.

SmartPay Check-Link also works inside any Cumberland Farms store, so users can pay with their phone or swipe their SmartPay payment card to purchase Farmhouse Blend coffee or snacks as well.  

To download the SmartPay Check-Link mobile payment app, visit iTunes, Google Play or cfsmartpay.com in your mobile browser. Free SmartPay payment cards and account applications may also be obtained in-person at participating Cumberland Farms locations. Find locations near you at http://www.cumberlandfarms.com.

About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across 11 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry and serving the disabled, to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms.

SOURCE Cumberland Farms

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