Cult-Favorite Fridababy Preps Expecting Parents For The Unfilterable Realities Of New Parenthood
MIAMI, July 11, 2017 /PRNewswire/ -- Fridababy is unveiling its first ever brand campaign to pick up where the books leave off on prepping for new parenthood – healing post-delivery, middle of the night gas-passing sessions, baby shower gifting done right – and leave no stone unturned or hospital bag unpacked. No vaginas were shown onscreen, but a few bulb aspirators were verbally abused throughout filming. We're not sorry.
From books, to social media and the polite but judgment-laden baby shower guest, there's a firehose of "advice," but very few sources give it to first-time parents straight. "The reality is that the bulk of parenting content consumed across social media and other platforms require the moment to be shareable in the first place. We address the parenting moments that require two hands – no phone or filter in sight!" says Chelsea Hirschhorn, Fridababy CEO or "Chief Fussbuster." "Think of us as the best friend no one has -- we're here to prep you for the real and often messy situations that no filter can glamorize."
FULL DISCLOSURE: We didn't have time to write a full press release because there's someone screaming MOM, MOOM, MOOOM and another with a diaper blowout we're attending to, so watch the video and consider yourself armed and ready for the realities – then you'll be back to the shareable sliver of parenthood faster than you can say episiotomy.
Watch it. Love it. Share it. Thank us later.
For more information on Fridababy, please visit www.fridababy.com and follow @Fridababy on Instagram.
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ALISON BROD MARKETING + COMMUNICATIONS
Amanda Zerbib, 212-230-1800
[email protected]
SOURCE Fridababy
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