Culinary Artist Clare Crespo Encourages Families to Get Creative in the Kitchen with Breyers®

ENGLEWOOD CLIFFS, N.J., June 28, 2013 /PRNewswire/ -- Facing busy calendars  and over-scheduled  summers, Americans are dedicating, on average, only 40 minutes a week for "family time."[1] This summer, Breyers® has teamed up with culinary artist Clare Crespo to inspire families to make whimsical recipes and create "delicious moments" of togetherness.

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(Logo: http://photos.prnewswire.com/prnh/20130628/CG40249LOGO-b)

As creator of the "YummyFun Kooking Series" and author of popular cookbooks "Hey There, Cupcake!" and "The Secret Life of Food," imagination is at the center of all Clare does.

"A scoop of Breyers® ice cream is a deliciously blank canvas – one that has the potential to bring out the dessert artist in all of us," explains Clare. "Amid fits of giggles and messy moments, a simple bowl of ice cream can unleash imaginative and memorable quality time together."

For over 140 years, Breyers® has been bringing families together to inspire smiles and create memories. Breyers® Natural Vanilla – America's favorite vanilla ice cream – is made from simple ingredients like fresh cream, sugar, milk and real vanilla beans, and provides the perfect inspiration for creating ice cream masterpieces.

Throughout the summer, Clare will be hosting YummyFun Workshops in Orlando, Fla., Richmond, Va., and Raleigh, N.C. at local family destinations. The events, which are free and open to the public*, will feature recipe demonstrations and family activities that are designed to show parents and children how easy (and fun) family time in the kitchen can be.

"At Breyers®, we understand how important – and fleeting – quality, family moments can be," explains Nick Soukas, brand building director for U.S. Unilever Ice Cream. "Clare's talent for inspiring families to create memorable moments in the kitchen is the perfect complement to the brand, demonstrating how Breyers® is the ultimate family fun dessert."

Now through September 23, families nationwide are encouraged to submit their delicious moments – a sundae creation, favorite flavor or even a fun family photo – to Facebook.com/Breyers. One lucky winner will be showcased within the Winner's Gallery each week and will receive exciting prizes, such as a tablet and a year's supply of Breyers®.

For more information on the the YummyFun Workshops, the Delicious Moments campaign and the Facebook contest, please visit Facebook.com/Breyers.com.  

*The "YummyFun" workshops are free to all local attendees who have paid the respective venues entrance fee. 

About the Breyers® Brand
For more than 140 years, consumers have enjoyed the great taste of Breyers® products, available in over 50 indulgent varieties, including Oreo® Cookies & Cream, SNICKERS® Bar, Reese's® Peanut Butter Cups and Natural Vanilla, which is America's #1 Vanilla ice cream. Breyers® products are available in grocery stores nationwide for the suggested retail price of $3.99 - $5.99.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com. 

About Clare Crespo
Clare Crespo inspires families to get creative in the kitchen. In addition to "A Very Veggie World," Clare has penned "The Secret Life of Food" and "Hey There, Cupcake!"  She has also created a set of children's DVDs called "The YummyFun Kooking Series." She feeds fun food ideas to fans on her website, www.YummyFun.com, and has written many recipes, activities and party ideas. She resides in Los Angeles with her husband and daughter.

*About the Contest
No purchase necessary. Internet access required. Void outside the 50 U.S./D.C. & where prohibited. The Breyers® Delicious Moment of the Week is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:00 p.m. ET on 6/10/13 and ends 11:59 a.m. ET on 9/23/13. For Official Rules, visit http://opop.cachefly.net/Breyers/Breyers_Moment_Official_Rules.pdf

[1] Gurian, PhD, A. Family meals matter—staying connected. Retrieved from http://www.aboutourkids.org/

Media Contact: Alexandra Demers
GolinHarris
(312) 729-4240 (office)
(312) 320-8777 (mobile)
[email protected]

SOURCE Breyers

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