Crowd Science Announces the Rollout of Nine Free Market Research Tools

MOUNTAIN VIEW, Calif., Nov. 17, 2010 /PRNewswire/ -- Crowd Science today announced its plan to launch nine online marketing research tools for free. The new series, Free Market Research Tools, is aimed specifically at small-to-medium websites, blogs and other small web properties that want to better understand their visitors. The first two applets launching today, called WHO and SAT, provide detailed profiles of the audiences visiting their site, and how satisfied they are with the experience. To access the new tools, visit http://crowdscience.com/free_tools, click the GET IT NOW button, and enter invitation code PRNFREE99.

"Our new free research tools, WHO and SAT, will empower small and mid-sized businesses by providing insights typically afforded only to larger, more sophisticated marketing organizations," said Corey J. Leibow, CEO of Crowd Science. "We think there is incredible power in understanding who a website's audience is and what satisfies them. Bringing these tools to the broader market helps website owners, bloggers and publishers understand their audiences in a much richer way".

About WHO:

Available today at http://crowdscience.com/free_tools/who, WHO is a free survey-based online market research tool for sites that want to understand their visitors beyond basic web analytics. WHO provides real-time insights into audience demographics, psychographics and other behaviors.

About SAT:

Available today at http://crowdscience.com/free_tools/sat, SAT is a free survey-based online research tool for sites that want to measure and understand site satisfaction. SAT provides a simple & elegant way to measure site loyalty, demographics, and other behaviors.

WHO and SAT provide a collection of onsite attitudes and behaviors, and package them in an easy-to-use online reporting dashboard. The entire series combines survey research with web analytics, and is based upon best practices in market research, a concept sometimes lost in many other forms of online survey research. With WHO and SAT, participating websites install a lightweight tag on their site which enables visitor behavior measurement via survey-based technology. Survey invitations are served to a small but statistically valid sample of the site's visitors. Crowd Science invitations and questionnaires have been extensively tested across thousands of studies and millions of respondents. They are compatible with all site types and are proven to provide high response rates and a great user experience.

This new Free Market Research Tools initiative focused on small business complements Crowd Science's research solutions targeted at top-tier online publishers and networks. Crowd Science's premium research services are used by over 5,000 websites including some of the most highly-trafficked web properties such as the Federated Media, Everyday Health, Better Homes & Gardens, NetShelter, and Technorati. All of the company's services, including the new free series, leverage the power of web analytics and online survey research in real time to improve marketing and advertising precision. Crowd Science's technology provides richer, more accurate data than most simple online survey approaches by employing market research best practices in random sampling, survey invitation and questionnaire design.

More information on Crowd Science can be found at www.crowdscience.com. For press inquiries please call +1-650-279-8619.

About Crowd Science

Crowd Science (http://crowdscience.com), based in Mountain View, CA and with offices in New York, Toronto and Sydney provides online market research applications that combine the benefits of web analytics and survey research in a single platform. This revolutionary approach enables easier, faster, and more accurate online research results via low-overhead, turnkey research apps, opening up a new world of research possibilities. Crowd Science's growing suite of products includes Audience Profiler, a tool to help website publishers better understand their audiences, and Campaign Profiler, an online ad effectiveness solution. Both are based on the innovative Crowd Science Research Platform and proprietary SmartSample™ methodology. Crowd Science is helping publishers, brands, agencies, and ad networks generate better insights that increase ad sales, inform editorial decisions, and demonstrate the ROI of marketing programs. Crowd Science's market research technology has been deployed on over 5,000 web sites. Clients include Everyday Health, Federated Media, Halogen Network, Meredith, and Technorati.

SOURCE Crowd Science

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