Cross MediaWorks Names Tricarico Chief Revenue Officer of TelAmerica Media

NEW YORK, April 28, 2014 /PRNewswire/ -- Cross MediaWorks announced today that it has named Jim Tricarico as Chief Revenue Officer of its TelAmerica Media business. In this newly created role, Tricarico will report to Marc Krigsman, Co-Founder and Co-CEO of Cross MediaWorks, and be responsible for leading revenue generation for the division, including driving TelAmerica's rapidly expanding efforts in programmable and addressable television advertising sales.

Most recently Tricarico served as Chief Revenue Officer of Screenvision. While at Screenvision, he created a television-based strategy for selling cinema advertising that drove five consecutive quarters of double-digit revenue growth. Prior to that, Tricarico spent 12 years at Nickelodeon Networks, most recently as Executive Vice President of Sales and Marketing. In that role he was responsible for over $1.2 billion of billings across six networks, managed the New Business Development team and mentored 10 direct SVP and VP reports. Prior to his time at Nickelodeon, Tricarico was Associate Publisher of Inc. Magazine, where he managed a team of 22 sales executives.

"For over twenty-one years TelAmerica Media has been a leading advertising platform for marketers, agencies and operators and has consistently delivered superior results for all our partners. We are thrilled to have Jim join our TelAmerica team to help us take the business to new levels," Krigsman said. "Our industry is moving rapidly towards using more dynamic data to better target desired audiences and at TelAmerica we have been leading the charge delivering measurable results for the marketplace. Jim brings to TelAmerica a track record of success in introducing new advertising initiatives. We look forward to him continuing TelAmerica Media's position as the leading technology and data enabled media platform."

Tricarico said, "I could not be more excited to be joining the team at TelAmerica. Cross MediaWorks has built an impressive technology enabled media business. Their latest developments involving data rich programmable sales will enable marketers to realize measurable results. Building off the history of TelAmerica as the long-established industry leader, I believe that the TelAmerica platform is the best positioned in the marketplace to drive results for our clients and partners."

About Cross MediaWorks:

Cross MediaWorks (www.cross-mediaworks.com) is a strategic holding company that manages an array of media across diverse platforms on both a targeted and measured basis. Our companies operate in the disciplines of strategic media buying, advertising, marketing and digital/interactive services. Key segments of the business include programmatic and addressable ad sales, representation of linear and unwired networks, long-form and short-form broadcast, satellite and cable inventory, as well as video-on-demand and online properties. Cross MediaWorks is a member of the portfolio of companies managed by Lee Equity Partners.

About Lee Equity Partners:

Lee Equity Partners is a middle-market private equity investment firm managing more than $1 billion of capital. Lee Equity was founded by Thomas H. Lee and focuses on control buyouts and growth capital financings, typically investing $30 million to $150 million per transaction in companies with enterprise values of $100 million to $500 million. The firm seeks to partner with top-tier management teams to build companies with differentiated market position and high growth potential. Target sectors include business services, consumer/retail, distribution/logistics, financial services, healthcare services and media. Two of Lee Equity's senior advisors, Bob Wright and Barry Baker, serve on the board of directors of Cross MediaWorks with Mr. Baker serving as Chairman.

SOURCE Cross MediaWorks