NEW YORK, Feb. 3, 2014 /PRNewswire/ -- Tapad, the leader in cross device marketing technology, was recently named one of Forbes' "America's Most Promising Companies" for 2014. Tapad is #12 on the third annual list, which is comprised of 100 privately held, high-growth U.S. businesses in a variety of industries. Companies that made the cut boast compelling business models and strong management teams, as well as notable customers and investors.
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Tapad facilitates unified marketing to consumers across all of their related devices -- including smartphones, tablets, computers and connected TVs. The company also leads the industry in consumer privacy protocols, including fully integrated transparency and opt-out tools while remaining blind to all Personally Identifiable Information (PII). Today, Tapad's technology is employed by more than 160 of Fortune 500 brands.
"Tapad is honored to be part of Forbes' 'America's Most Promising Companies' roster," said Tapad CEO and Founder Are Traasdahl. "It's immensely gratifying to have such an esteemed editorial board recognize Tapad's role in transforming the way content is delivered across devices."
Forbes strove for a holistic gauge of young, privately held businesses, attempting to pin down their trajectories by taking a range of variables into account. Over the course of four months Forbes reviewed hundreds of applications. The final assessment is based on growth (both in sales and hiring), quality of management teams and investors, margins, market size and key partnerships. After verifying sales numbers, speaking with each company and debating their merits and blemishes, Forbes produces a final ranking. The full list of companies is available online at: www.forbes.com/most-promising-companies/list/.
About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device advertising solutions. The company offers the largest in-market opportunity for advertisers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Employed by numerous Fortune 500 brands, Tapad's proprietary cross-platform audience buying technology provides an accurate, unified view of consumers across all screens. Tapad is backed by major venture firms and "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade" (TechCrunch). Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco.
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