The craft beer market in Europe is fragmented due to the presence of many local and international players. The vendors operating in the market are focused on launching new and innovative products. They are also expanding their market share through partnerships and mergers and acquisitions. With constant innovations and the emergence of new breweries, the market is expected to witness high competition during the forecast period.
Technavio identifies Anheuser Busch InBev SA/NV, Asahi Group Holdings Ltd., BrewDog Plc, Buxton Brewery Co. Ltd., Cloudwater Brew Co., Diageo Plc, Duvel Moortgat NV, Heineken NV, Stone Brewing Co., and The Boston Beer Co. Inc. as dominant players in the market. Although the growing number of microbreweries and craft breweries, product launches, and growing demand for craft beer among millennials will offer immense growth opportunities, stringent regulations and heavy taxation, growing competition from other alcoholic beverages, and campaigns against alcohol consumption in Europe will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The craft beer market in Europe is segmented as below:
- Product
- IPA-based Craft Beer
- Seasonal-based Craft Beer
- Pale Ale-based Craft Beer
- Amber Ale-based Craft Beer
- Others
The demand for Indian Pale Ale (IPA)-based craft beer has remained significant in the market. The distinct flavor of IPA is one of the key factors for the growing popularity of this variety of beer. In addition, the rising focus on innovating and experimenting with IPA-based craft beer by most breweries is expected to have a positive impact on the growth of the segment during the forecast period.
The off-trade distribution channel accounted for maximum sales of craft beer in Europe in 2021. The segment is driven by the cost advantages of off-trade distribution channels. They eliminate additional costs associated with seating. Besides, the proliferation of supermarkets and hypermarkets that offer various brands of craft beer will have an accelerating effect on the growth of the segment.
- Geography
- Germany
- UK
- Poland
- Russian Federation
- Rest of Europe (ROE)
The ROE segment will emerge as the key growth region, occupying 65% of the overall market share. The introduction of unique craft beer varieties in countries such as Italy is driving the growth of the segment. Besides, countries such as Germany, the UK, and Poland are expected to emerge as major markets for craft beer in Europe during the forecast period.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our craft beer market in Europe report covers the following areas:
Craft Beer Market in Europe 2021-2025: Vendor Analysis
We provide a detailed analysis of around 25 vendors operating in the craft beer market in Europe, including some of the dominant vendors. Backed with competitive intelligence and benchmarking, our research report on the craft beer market in Europe is designed to provide entry support, customer profile, and M&As as well as go-to-market strategy support.
Craft Beer Market in Europe 2021-2025: Key Highlights
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will assist craft beer market growth during the next five years
- Estimation of the craft beer market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the craft beer market in Europe
- Analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of craft beer market vendors
Related Reports:
Craft Beer Market in Europe: Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6% |
Market growth 2021-2025 |
666.34 million liters |
Market structure |
Fragmented |
YoY growth (%) |
6.20 |
Regional analysis |
Germany, UK, Poland, Russian Federation, Rest of Europe, Germany, UK, Poland, Russian Federation, and Rest of Europe |
Performing market contribution |
Rest of Europe at 65% |
Key consumer countries |
Germany, UK, Poland, and Russian Federation |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Anheuser Busch InBev SA/NV, Asahi Group Holdings Ltd., BrewDog Plc, Buxton Brewery Co. Ltd., Cloudwater Brew Co., Diageo Plc, Duvel Moortgat NV, Heineken NV, Stone Brewing Co., and The Boston Beer Co. Inc. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table Of Contents :
1 Executive Summary
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 01: Parent market
- Exhibit 02: Market characteristics
- 2.2 Value chain analysis
- Exhibit 03: Value chain analysis for brewers
3 Market Sizing
- 3.1 Market definition
- Exhibit 04: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 05: Market segments
- 3.4 Market outlook: Forecast for 2020 - 2025
- Exhibit 06: Europe - Market size and forecast 2020 - 2025 (million L)
- Exhibit 07: Europe market: Year-over-year growth 2020 - 2025 (%)
- 3.5 Impact of COVID-19 on consumer staples industry
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 08: Five forces analysis 2020 & 2025
- 4.2 Bargaining power of buyers
- Exhibit 09: Bargaining power of buyers
- 4.3 Bargaining power of suppliers
- Exhibit 10: Bargaining power of suppliers
- 4.4 Threat of new entrants
- Exhibit 11: Threat of new entrants
- 4.5 Threat of substitutes
- Exhibit 12: Threat of substitutes
- 4.6 Threat of rivalry
- Exhibit 13: Threat of rivalry
- 4.7 Market condition
- Exhibit 14: Market condition - Five forces 2020
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 15: Product - Market share 2020-2025 (%)
- 5.2 Comparison by Product
- Exhibit 16: Comparison by Product
- 5.3 IPA-based craft beer - Market size and forecast 2020-2025
- Exhibit 17: IPA-based craft beer - Market size and forecast 2020-2025 (million L)
- Exhibit 18: IPA-based craft beer - Year-over-year growth 2020-2025 (%)
- 5.4 Seasonal-based craft beer - Market size and forecast 2020-2025
- Exhibit 19: Seasonal-based craft beer - Market size and forecast 2020-2025 (million L)
- Exhibit 20: Seasonal-based craft beer - Year-over-year growth 2020-2025 (%)
- 5.5 Pale ale-based craft beer - Market size and forecast 2020-2025
- Exhibit 21: Pale ale-based craft beer - Market size and forecast 2020-2025 (million L)
- Exhibit 22: Pale ale-based craft beer - Year-over-year growth 2020-2025 (%)
- 5.6 Amber ale-based craft beer - Market size and forecast 2020-2025
- Exhibit 23: Amber ale-based craft beer - Market size and forecast 2020-2025 (million L)
- Exhibit 24: Amber ale-based craft beer - Year-over-year growth 2020-2025 (%)
- 5.7 Lager-based craft beer - Market size and forecast 2020-2025
- Exhibit 25: Lager-based craft beer - Market size and forecast 2020-2025 (million L)
- Exhibit 26: Lager-based craft beer - Year-over-year growth 2020-2025 (%)
- 5.8 Others - Market size and forecast 2020-2025
- Exhibit 27: Others - Market size and forecast 2020-2025 (million L)
- Exhibit 28: Others - Year-over-year growth 2020-2025 (%)
- 5.9 Market opportunity by Product
- Exhibit 29: Market opportunity by Product
6 Market Segmentation by Distribution channel
- 6.1 Market segments
- Exhibit 30: Distribution channel - Market share 2020-2025 (%)
- 6.2 Comparison by Distribution channel
- Exhibit 31: Comparison by Distribution channel
- 6.3 Off-trade - Market size and forecast 2020-2025
- Exhibit 32: Off-trade - Market size and forecast 2020-2025 (million L)
- Exhibit 33: Off-trade - Year-over-year growth 2020-2025 (%)
- 6.4 On-trade - Market size and forecast 2020-2025
- Exhibit 34: On-trade - Market size and forecast 2020-2025 (million L)
- Exhibit 35: On-trade - Year-over-year growth 2020-2025 (%)
- 6.5 Market opportunity by Distribution channel
- Exhibit 36: Market opportunity by Distribution channel
7 Customer landscape
8 Geographic Landscape
- 8.1 Geographic segmentation
- Exhibit 38: Market share by geography 2020-2025 (%)
- 8.2 Geographic comparison
- Exhibit 39: Geographic comparison
- 8.3 Germany - Market size and forecast 2020-2025
- Exhibit 40: Germany - Market size and forecast 2020-2025 (million L)
- Exhibit 41: Germany - Year-over-year growth 2020-2025 (%)
- 8.4 UK - Market size and forecast 2020-2025
- Exhibit 42: UK - Market size and forecast 2020-2025 (million L)
- Exhibit 43: UK - Year-over-year growth 2020-2025 (%)
- 8.5 Poland - Market size and forecast 2020-2025
- Exhibit 44: Poland - Market size and forecast 2020-2025 (million L)
- Exhibit 45: Poland - Year-over-year growth 2020-2025 (%)
- 8.6 Russian Federation - Market size and forecast 2020-2025
- Exhibit 46: Russian Federation - Market size and forecast 2020-2025 (million L)
- Exhibit 47: Russian Federation - Year-over-year growth 2020-2025 (%)
- 8.7 Rest of Europe - Market size and forecast 2020-2025
- Exhibit 48: Rest of Europe - Market size and forecast 2020-2025 (million L)
- Exhibit 49: Rest of Europe - Year-over-year growth 2020-2025 (%)
- 8.8 Market opportunity by geography
- Exhibit 50: Market opportunity by geography (million L)
9 Drivers, Challenges, and Trends
- 9.2 Market challenges
- Exhibit 51: Impact of drivers and challenges
10 Vendor Landscape
- 10.1 Overview
- Exhibit 52: Vendor landscape
- 10.2 Landscape disruption
- Exhibit 53: Landscape disruption
- Exhibit 54: Industry risks
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 55: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 56: Market positioning of vendors
- 11.3 Anheuser Busch InBev SA/NV
- Exhibit 57: Anheuser Busch InBev SA/NV - Overview
- Exhibit 58: Anheuser Busch InBev SA/NV - Business segments
- Exhibit 59: Anheuser Busch InBev SA/NV – Key news
- Exhibit 60: Anheuser Busch InBev SA/NV - Key offerings
- Exhibit 61: Anheuser Busch InBev SA/NV - Segment focus
- 11.4 Asahi Group Holdings Ltd.
- Exhibit 62: Asahi Group Holdings Ltd. - Overview
- Exhibit 63: Asahi Group Holdings Ltd. - Business segments
- Exhibit 64: Asahi Group Holdings Ltd. – Key news
- Exhibit 65: Asahi Group Holdings Ltd. - Key offerings
- Exhibit 66: Asahi Group Holdings Ltd. - Segment focus
- 11.5 BrewDog Plc
- Exhibit 67: BrewDog Plc - Overview
- Exhibit 68: BrewDog Plc - Product and service
- Exhibit 69: BrewDog Plc – Key news
- Exhibit 70: BrewDog Plc - Key offerings
- 11.6 Buxton Brewery Co. Ltd.
- Exhibit 71: Buxton Brewery Co. Ltd. - Overview
- Exhibit 72: Buxton Brewery Co. Ltd. - Product and service
- Exhibit 73: Buxton Brewery Co. Ltd. - Key offerings
- 11.7 Cloudwater Brew Co.
- Exhibit 74: Cloudwater Brew Co. - Overview
- Exhibit 75: Cloudwater Brew Co. - Product and service
- Exhibit 76: Cloudwater Brew Co. - Key offerings
- 11.8 Diageo Plc
- Exhibit 77: Diageo Plc - Overview
- Exhibit 78: Diageo Plc - Business segments
- Exhibit 79: Diageo Plc – Key news
- Exhibit 80: Diageo Plc - Key offerings
- Exhibit 81: Diageo Plc - Segment focus
- 11.9 Duvel Moortgat NV
- Exhibit 82: Duvel Moortgat NV - Overview
- Exhibit 83: Duvel Moortgat NV - Product and service
- Exhibit 84: Duvel Moortgat NV - Key offerings
- 11.10 Heineken NV
- Exhibit 85: Heineken NV - Overview
- Exhibit 86: Heineken NV - Business segments
- Exhibit 87: Heineken NV – Key news
- Exhibit 88: Heineken NV - Key offerings
- Exhibit 89: Heineken NV - Segment focus
- 11.11 Stone Brewing Co.
- Exhibit 90: Stone Brewing Co. - Overview
- Exhibit 91: Stone Brewing Co. - Product and service
- Exhibit 92: Stone Brewing Co. – Key news
- Exhibit 93: Stone Brewing Co. - Key offerings
- 11.12 The Boston Beer Co. Inc.
- Exhibit 94: The Boston Beer Co. Inc. - Overview
- Exhibit 95: The Boston Beer Co. Inc. - Business segments
- Exhibit 96: The Boston Beer Co. Inc. - Key offerings
12 Appendix
- 12.2 Currency conversion rates for US$
- Exhibit 97: Currency conversion rates for US$
- 12.3 Research methodology
- Exhibit 98: Research Methodology
- Exhibit 99: Validation techniques employed for market sizing
- Exhibit 100: Information sources
- 12.4 List of abbreviations
- Exhibit 101: List of abbreviations
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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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