Crackle Leads Industry in Viewability on Connected TV with First Ever Measurement in Collaboration with Moat

CULVER CITY, Calif., June 5, 2015 /PRNewswire/ -- Crackle, the television streaming network, announced today a new layer of transparency to marketers on their CTV platform—the fastest growing segment on the streaming service. Crackle will be the first VOD service to benefit from the new innovative collaboration between Moat and Freewheel in the industry's first-ever comprehensive system to track viewable ad measurement across Connected TV.

The new initiative integrates Moat's direct measurement technology, the industry leader in providing viewability solutions, with Freewheel's ad serving monetization services and raises the bar in viewability measurement on CTV so that advertisers on Crackle are able to better allocate marketing dollars due to the ease and efficiency that comes with real-time reporting.

"Providing real time viewability metrics for the most popular platform of the in-home entertainment market is a crucial next step that will allow advertisers to understand the true return on their investment with our streaming TV network," said René Santaella, SVP, Global Ad Strategy & Operations at Sony Pictures Television Digital Networks.

"We are thrilled to introduce this groundbreaking offering on Connected TV," said Jonah Goodhart, CEO of Moat. "Marketing Analytics must go where consumers go and Connected TV is on a strong trajectory as we continue our mission to deliver Attention Analytics and measurement across all digitally powered platforms."

"The 380 percent growth of CTV viewership year over year is evidence that consumers still enjoy the 'Living Room' experience," said Amy Pisano, Vice President, Enterprise Solutions, FreeWheel. "This is good news for advertisers as CTV environments aren't subject to the same viewability risks that other primarily digital environments might be. This is television viewing at its core—the measurement that Crackle has introduced is so important for the industry, as it verifies what we already know: CTV viewing is television viewing."  

About Crackle

Crackle, a unit of Sony Pictures Television, programs Hollywood movies, popular TV shows, original series and feature films for the worlds connected audience.  Available in 21 countries on every screen, Crackle is always freely accessible with no subscription or commitments required.  The streaming TV network houses a robust library of original programming available anytime, anywhere on every connected device. Crackle is available on Facebook or follow @Crackle on twitter for real time updates.  For additional information, please go to http://www.crackle.com.

About Moat

Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns for publishers and advertisers, and Moat Pro, an ad intelligence platform that allows markets to research trends in the online advertising industry. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.

About FreeWheel

FreeWheel helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel's solutions are used by companies including AOL, Inc., Discovery Communications, Fox, NBCUniversal and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.

SOURCE Moat

Related Links

http://moat.com

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED