Courseware market in US to grow by USD 1,061.45 million between 2022 and 2027; Growth driven by evolved learning and education landscape - Technavio

NEW YORK, June 20, 2023 /PRNewswire/ -- The courseware market in US is set to grow by USD 1,061.45 million from 2022 to 2027, progressing at a CAGR of 5.42% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by evolved learning and education landscape. The education landscape in the US has evolved significantly over the years. The advent of online learning and distance learning programs has increased access to education in the country. Also, the rising number of internet users and the extensive digitalization of the education industry have increased the popularity of online learning in the US. The country is also witnessing an increase in the demand for innovative courses such as AR-based e-learning and blended learning. The presence of such an evolved learning and education landscape has been crucial in driving the growth of the market in focus. Here is an exclusive report about market scenarios with a historical period (2017-2021) and forecast period (2023-2027). Download Sample Report in minutes!

Courseware Market in US 2023-2027 - Market Dynamics

• Key Trend – The growth of the microlearning paradigm is identified as the key trend in the market. The concept of microlearning is gaining popularity among learners. Microlearning helps learners to close skill gaps in a short span of time. It can be blended with gamification to improve learner efficiency. The growing popularity of microlearning has led many vendors to offer subject courses using microlearning methodologies. For instance, Adobe uses microlearning methodologies to offer short and crisp content on selected topics to learners. The company provides short videos, ranging from 1 to 2 minutes, on its website. With the increased adoption of smart devices in e-learning, the popularity of microlearning is expected to further increase over the forecast period. This will positively influence the growth of the market in focus.
• Major Challenge – The competition from MOOCs is identified as the major challenge affecting the market growth. Massive Open Online Courses (MOOCs) are becoming increasingly popular among learners worldwide. MOOCs are cost-effective when compared to e-learning. They provide free access, community support, and a wide variety of content, which attracts several learners. Such factors negatively affect the growth potential of the market.

Courseware Market in US 2023-2027: Market Segmentation

The courseware market in US is segmented by end-user (K12, higher education, and corporate) and deployment (cloud and on-premise).

The market growth in the K12 segment will be significant over the forecast period. The growth of the segment is driven by the increasing student interest in digital learning courses and the advent of many innovative K-12 digital learning service providers. Also, government initiatives to digitize educational content and improve the quality of education are expected to drive the growth of the segment.

This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters - View Sample Report

The courseware market in US covers the following areas:

• Courseware Market Sizing
• Courseware Market Forecast
• Courseware Market Analysis

Companies Mentioned

• American Heart Association - The company offers courseware under the brand, Flex Ed.
• Ascend Learning LLC - The company offers courseware under the brand, Jones and Bartlett Learning.
• Carnegie Mellon University - The company offers courseware namely, Open Learning Initiative.
• Hackett Publishing Co. - The company offers courseware namely, Introduction to Latin - Second Edition Online Courseware.
• Arizona State University
• Cambridge University Press
• Cengage Learning Holdings II Inc.
• Connect For Education Inc.
• Georg von Holtzbrinck GmbH and Co. KG
• John Wiley and Sons Inc.
• Labster Group ApS
• Lumen Learning Inc.
• McGraw Hill LLC
• Method Learning
• MindEdge Inc.
• Pearson Plc
• Quant Systems Inc.
• Realizeit
• Rice University
• SimBiotic Software Inc.
• Simulation Curriculum Corp.
• Stanford University
• Tophatmonocle Corp.
• VitalSource Technologies LLC
• WestEd
• Yale University

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Key Topics Covered:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 07: Parent market
• Exhibit 08: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 09: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 10: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
• Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Courseware market in US 2017 - 2021 
• Exhibit 15: Historic Market Size – Data Table on Courseware market in US 2017 - 2021 ($ million)

• 4.2 End-user Segment Analysis 2017 - 2021 
• Exhibit 16: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.3 Deployment Segment Analysis 2017 - 2021 
• Exhibit 17: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 25: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 26: Data Table on End-user - Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 27: Chart on Comparison by End-user
• Exhibit 28: Data Table on Comparison by End-user

• 6.3 K12 - Market size and forecast 2022-2027 
• Exhibit 29: Chart on K12 - Market size and forecast 2022-2027 ($ million)
• Exhibit 30: Data Table on K12 - Market size and forecast 2022-2027 ($ million)
• Exhibit 31: Chart on K12 - Year-over-year growth 2022-2027 (%)
• Exhibit 32: Data Table on K12 - Year-over-year growth 2022-2027 (%)

• 6.4 Higher education - Market size and forecast 2022-2027 
• Exhibit 33: Chart on Higher education - Market size and forecast 2022-2027 ($ million)
• Exhibit 34: Data Table on Higher education - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Chart on Higher education - Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Higher education - Year-over-year growth 2022-2027 (%)

• 6.5 Corporate - Market size and forecast 2022-2027 
• Exhibit 37: Chart on Corporate - Market size and forecast 2022-2027 ($ million)
• Exhibit 38: Data Table on Corporate - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Chart on Corporate - Year-over-year growth 2022-2027 (%)
• Exhibit 40: Data Table on Corporate - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by End-user 
• Exhibit 41: Market opportunity by End-user ($ million)
• Exhibit 42: Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Deployment

• 7.1 Market segments
• Exhibit 43: Chart on Deployment - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Deployment - Market share 2022-2027 (%)

• 7.2 Comparison by Deployment 
• Exhibit 45: Chart on Comparison by Deployment
• Exhibit 46: Data Table on Comparison by Deployment

• 7.3 Cloud - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Cloud - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Cloud - Year-over-year growth 2022-2027 (%)

• 7.4 On-premise - Market size and forecast 2022-2027 
• Exhibit 51: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on On-premise - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on On-premise - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Deployment 
• Exhibit 55: Market opportunity by Deployment ($ million)
• Exhibit 56: Data Table on Market opportunity by Deployment ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 58: Impact of drivers and challenges in 2022 and 2027

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 59: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 60: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 61: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 62: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 63: Matrix on vendor position and classification

• 11.3 American Heart Association 
• Exhibit 64: American Heart Association - Overview
• Exhibit 65: American Heart Association - Product / Service
• Exhibit 66: American Heart Association - Key offerings

• 11.4 Ascend Learning LLC
• Exhibit 67: Ascend Learning LLC - Overview
• Exhibit 68: Ascend Learning LLC - Product / Service
• Exhibit 69: Ascend Learning LLC - Key offerings

• 11.5 Cambridge University Press 
• Exhibit 70: Cambridge University Press - Overview
• Exhibit 71: Cambridge University Press - Product / Service
• Exhibit 72: Cambridge University Press - Key offerings

• 11.6 Carnegie Mellon University 
• Exhibit 73: Carnegie Mellon University - Overview
• Exhibit 74: Carnegie Mellon University - Product / Service
• Exhibit 75: Carnegie Mellon University - Key offerings

• 11.7 Cengage Learning Holdings II Inc. 
• Exhibit 76: Cengage Learning Holdings II Inc. - Overview
• Exhibit 77: Cengage Learning Holdings II Inc. - Business segments
• Exhibit 78: Cengage Learning Holdings II Inc. - Key offerings
• Exhibit 79: Cengage Learning Holdings II Inc. - Segment focus

• 11.8 Georg von Holtzbrinck GmbH and Co. KG 
• Exhibit 80: Georg von Holtzbrinck GmbH and Co. KG - Overview
• Exhibit 81: Georg von Holtzbrinck GmbH and Co. KG - Product / Service
• Exhibit 82: Georg von Holtzbrinck GmbH and Co. KG - Key offerings

• 11.9 Hackett Publishing Co. 
• Exhibit 83: Hackett Publishing Co. - Overview
• Exhibit 84: Hackett Publishing Co. - Product / Service
• Exhibit 85: Hackett Publishing Co. - Key offerings

• 11.10 John Wiley and Sons Inc. 
• Exhibit 86: John Wiley and Sons Inc. - Overview
• Exhibit 87: John Wiley and Sons Inc. - Business segments
• Exhibit 88: John Wiley and Sons Inc. - Key offerings
• Exhibit 89: John Wiley and Sons Inc. - Segment focus

• 11.11 Lumen Learning Inc.
• Exhibit 90: Lumen Learning Inc. - Overview
• Exhibit 91: Lumen Learning Inc. - Product / Service
• Exhibit 92: Lumen Learning Inc. - Key offerings

• 11.12 McGraw Hill LLC
• Exhibit 93: McGraw Hill LLC - Overview
• Exhibit 94: McGraw Hill LLC - Business segments
• Exhibit 95: McGraw Hill LLC - Key offerings
• Exhibit 96: McGraw Hill LLC - Segment focus

• 11.13 Method Learning
• Exhibit 97: Method Learning - Overview
• Exhibit 98: Method Learning - Product / Service
• Exhibit 99: Method Learning - Key offerings

• 11.14 Pearson Plc
• Exhibit 100: Pearson Plc - Overview
• Exhibit 101: Pearson Plc - Business segments
• Exhibit 102: Pearson Plc - Key offerings
• Exhibit 103: Pearson Plc - Segment focus

• 11.15 Quant Systems Inc.
• Exhibit 104: Quant Systems Inc. - Overview
• Exhibit 105: Quant Systems Inc. - Product / Service
• Exhibit 106: Quant Systems Inc. - Key offerings

• 11.16 Rice University
• Exhibit 107: Rice University - Overview
• Exhibit 108: Rice University - Product / Service
• Exhibit 109: Rice University - Key offerings

• 11.17 WestEd
• Exhibit 110: WestEd - Overview
• Exhibit 111: WestEd - Product / Service
• Exhibit 112: WestEd - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 113: Inclusions checklist
• Exhibit 114: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 115: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 116: Research methodology
• Exhibit 117: Validation techniques employed for market sizing
• Exhibit 118: Information sources

• 12.5 List of abbreviations 
• Exhibit 119: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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