Country's Leading Cream Cheese Brand Demonstrates Its High Standards With Introduction Of "6 Days To Delicious" Video And Year-long Partnership With No Kid Hungry Campaign

GLENVIEW, Ill., March 21, 2013 /PRNewswire/ -- Today, PHILADELPHIA Cream Cheese, known for its iconic silver packaging, is releasing an engaging 60-second video entitled "6 Days to Delicious," which proudly showcases its four key standards paramount to creating America's favorite cream cheese. In addition, PHILADELPHIA will be donating $1 for every share of the video to Share Our Strength's No Kid Hungry® campaign to launch its new year-long partnership.

As consumers grow increasingly interested in learning more about the brands they love and how their food is made, PHILADELPHIA has developed this campaign to outline its high standards and the story behind the silver of PHILADELPHIA. While PHILADELPHIA has been making top selling cream cheese since 1872, this is the very first time the 140-year-old brand is offering the story of its high standards directly to consumers.

The four PHILADELPHIA Standards include:

• Fresh Local Milk and Real Wholesome Cream: PHILADELPHIA uses milk sourced from dairy farms local to where the cream cheese is made, and combines it with real, wholesome cream to create a perfectly delicious cream cheese
• From Farm to Our Fridge in Just Six Days: Fresh milk from nearby farms is made into cream cheese and refrigerated at PHILADELPHIA creameries in Beaver Dam, Wis. and Lowville, NY in just six days
• Limited use of preservatives: No preservatives are found in the cream cheese brick varieties
• Real Ingredients: Starting with crisp jalapenos  in its most recent variety, Spicy Jalapeno (just launched on March 4), to crunchy pecans in its Honey Nut variety, PHILADELPHIA Cream Cheese provides a delicious taste with each flavor

"From bagels to cheesecake, PHILADELPHIA always provides a perfectly delicious taste experience, because we refuse to settle for anything but the best when it comes to making our cream cheese," said Nina Barton, senior director, PHILADELPHIA Cream Cheese. "We never compromise or take shortcuts, and that's why when it comes to cream cheese, Philadelphia sets the standard."

In addition to proudly showcasing its standards, PHILADELPHIA is also announcing a new partnership with national nonprofit Share Our Strength® and its No Kid Hungry campaign to help end childhood hunger in America. For every video share via Facebook and Twitter, PHILADELPHIA will donate $1 to No Kid Hungry, up to $50,000. According to Share Our Strength, every dollar donated to No Kid Hungry can help connect a child in need with up to 10 meals. Learn more about the partnership and donation process at CreamCheese.com/NKH.

As a national No Kid Hungry sponsor, the brand is donating $100,000 in addition to its video sharing campaign, for a total of up to $150,000 to help end childhood hunger in the United States. PHILADELPHIA will be supporting Share Our Strength throughout the year in a number of different initiatives, including national brand sponsorship of Taste of the Nation® and Share Our Strength's Bake Sale for No Kid Hungry^™ fundraising programs, which run from April – October and March – October respectively.

The new PHILADELPHIA standards video "6 Days to Delicious," is available to view on the brand's YouTube channel and website and is being supported through cinema (PG and PG-13 movie from March 22 – April 5) and online advertising. This video is part of a larger marketing campaign showcasing PHILADELPHIA's standards and was launched in January 2013 through television, print, digital and in-store elements. The brand has also created a new silver PHILADELPHIA Standards seal that is present throughout all advertising and is displayed on packaging to remind consumers of its commitment and dedication to high quality.

ABOUT PHILADELPHIA CREAM CHEESE
PHILADELPHIA Cream Cheese, a Kraft Foods Group brand, is America's number one cream cheese. Originally created 140 year ago in New York by dairyman William Lawrence, the brand was named PHILADELPHIA as the city at the time was synonymous with high quality, as was the product. To ensure the quality and delicious taste of its product, PHILADELPHIA always operates with high standards. PHILADELPHIA has 15 different varieties of cream cheese across its tub and brick forms, including 10 different flavors and multiple reduced fat options. The PHILADELPHIA brand has also launched PHILADELPHIA Indulgence, PHILADELPHIA Cooking Creme and Touch of PHILADELPHIA Shredded Cheese, and also hosts an interactive online community RealWomenofPhiladelphia.com where women from across the country join to swap recipes and entertaining tips. For more information, visit www.creamcheese.com or Facebook.com/LoveMyPhilly.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $18 billion in 2012. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft.

ABOUT SHARE OUR STRENGTH'S NO KID HUNGRY CAMPAIGN
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through Cooking Matters. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.

SOURCE PHILADELPHIA Cream Cheese