Country Music Star Craig Morgan Calls Out Inferior Drop-in Bedliners In Humorous LINE-X Mulitplatform Marketing Campaign

-- Country Star, Army Vet and TV Host Teams Up with LINE-X to Reveal Extreme Differences Between Drop-In Bedliners and the Brand's Legendary Spray-On Bedliners; Calls for Truck Owners to "Drop the Drop-In" --

News provided by

LINE-X

Apr 25, 2017, 15:49 ET

HUNTSVILLE, Ala., April 25, 2017 /PRNewswire/ -- LINE-X has teamed up with country music entertainer, military veteran, award-winning TV host and philanthropist – Craig Morgan – to call on truck owners across the United States and beyond to drop their drop-in bedliners and choose LINE-X, the same scientifically-advanced spray-on coating that's trusted to protect the Pentagon from bomb blasts. The prominent musician is at the center of a multiplatform, integrated marketing campaign with the long-time leader in powerful protective coatings and first-rate truck accessories – created to shed light on the extreme differences between drop-in bedliner options and LINE-X's celebrated spray-on bedliner.

The fun, lifestyle-heavy campaign rides on the storyline from a video spot in which two pickup trucks go head-to-head in a tug-of-war battle over a treacherous pit in the Tennessee countryside. The LINE-X truck – armored on its exterior with the brand’s top-shelf ULTRA coating and a highly customized pattern/color design, as well as a LINE-X PREMIUM bedliner – takes on a rival truck with a cheap, drop-in bedliner. A chain is attached to both. “Let’s see which one comes out ahead,” says Morgan.

LINE-X has teamed up with country music entertainer, military veteran, award-winning TV host and philanthropist – Craig Morgan – to call on truck owners across the United States and beyond to drop their drop-in bedliners and choose LINE-X, the same scientifically-advanced spray-on coating that’s trusted to protect the Pentagon from bomb blasts. The prominent musician is at the center of a multiplatform, integrated marketing campaign with the long-time leader in powerful protective coatings.

The fun, lifestyle-heavy campaign rides on the storyline from a video spot in which two pickup trucks go head-to-head in a tug-of-war battle over a treacherous pit in the Tennessee countryside. The LINE-X truck – armored on its exterior with the brand's top-shelf ULTRA coating and a highly customized pattern/color design, as well as a LINE-X PREMIUM bedliner – takes on a rival truck with a cheap, drop-in bedliner. A chain is attached to both. "Let's see which one comes out ahead," says Morgan.
The multiplatform campaign includes multiple TV commercial spots, print advertising creative, digital creative, in-store signage, radio spots, integrated social media and more. With the LINE-X organization's heavy focus on its rapidly expanding network of more than 500 franchises across the United States – and distributors in more than 70 countries – the campaign ultimately was created for individually-owned retail locations and their regional efforts.
Morgan's witty personality – along with his military, outdoorsman and music background – has been the driving force behind the country star's partnership with LINE-X. His personal Jeep also features an exciting, customized LINE-X ULTRA application on its exterior, along with a variety of accessories, to maximize expression of his adventurous lifestyle.

"I know firsthand how durable this stuff really is in bringing extreme protection to my reborn 1994 Jeep Sahara and in my truck beds," said Morgan. "It was fun dragging a drop-in bedliner down the road and bringing that to light in the commercials."

"Craig's humorous, hard-charging personality and overall persona has been such an incredible reflection of LINE-X's brand and the lifestyle surrounding it," said Dennis Weese, LINE-X's president. "It only made sense for us to partner with him on calling out the dramatic differences between LINE-X and sub-par drop-in bedliners. This spirited campaign spells out exactly why our scientifically-advanced spray-on bedliners really are beyond comparison and crucial in protecting the investments of literally everyone who owns a pickup truck."

About LINE-X LLC
LINE-X LLC (www.LINE-X.com) is the global leader in high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. With the launch of the brand's Truck Gear by LINE-X accessory line, LINE-X's near-'unbreakable' armor is complemented with premium, stylish truck offerings to make for a true one-stop truck customization solution at franchise locations across the United States and the globe. With prominent applications in the automotive, military, commercial, light industrial, heavy industrial, agricultural, marine and personal customization worlds, LINE-X brings legendary protection to the truck lifestyle and beyond. Headquartered in Huntsville, Ala., with more than 500 franchise locations, along with distributors in more than 70 countries, it is the mission of LINE-X to consistently produce the highest quality and most non-replicable materials available. Follow LINE-X on Twitter @LINEXProtects, become a fan on Facebook of LINE-X Protective Coatings, follow LINE-X on Instagram @LINEXNorthAmerica, and check out what LINE-X is doing on YouTube at: www.youtube.com/LINEXProtects. #Unbreakable #Style. #LINEXIT.

About Craig Morgan
A multi-faceted entertainer, CRAIG MORGAN has made a name for himself as a country music icon, TV host, celebrated outdoorsman and patriotic Army veteran. One of country music's best-loved artists, Morgan thrills massive crowds with signature hits, including "Bonfire," "Almost Home," "Redneck Yacht Club," "International Harvester," "This Ole Boy," "Wake Up Loving You" and the six week #1, "That's What I Love About Sunday." His newest album, A Whole Lot More To Me, released in June 2016, features singles "I'll Be Home Soon" and "When I'm Gone." Craig received one of country music's highest honors when he was inducted as a member of the Grand Ole Opry in 2008. In addition to a prolific country music career, he hosts the award-winning TV show "Craig Morgan: All Access Outdoors," approaching its eighth season on Outdoor Channel. Prior to becoming a country music star and TV sensation, Morgan spent seventeen years serving our country in the Army and Army Reserves. He is an avid supporter of America's military personnel and a recipient of the 2006 USO Merit Award. For more information on Craig Morgan, visit www.craigmorgan.com and engage with him on Facebook, Instagram and Twitter.